WIX Filters: Crown

Your engine's noble protector.
When you can maximize an engine's horsepower by capturing 45% more dirt than the leading brand, the engine will tend to follow your lead. And rather quickly. Wix. Where it counts.

Agency: Wray Ward Laseter, Charlotte NC, USA
Creative Director: John Roberts
Art Director: Rusty Williams
Copywriter: Scott Ellmaker
Photographer/Illustrator: Mind's Eye

11 comments

purplesimon's picture
purplesimon
475 pencils

I'm sorry Ivan, but these ads with bad spelling, grammar and punctuation should really not be on the front page.

This one has an apostrophe error on it. Like so many before it. And the other two after it!

What's most annoying about that is that I like the campaign - no logo, just a product shot, great art direction and a neat idea backing it all up. Then let down by shoddy copywriting.

ivan's picture
ivan

purplesimon, you're absolutely right.

Ivan Raszl, admin of AotW

purplesimon's picture
purplesimon
475 pencils

Do you think we can both make some money on this Ivan?

I'll spot the errors, you extort the cash from these agencies. :-)

fersvax's picture
fersvax
1237 pencils

I see the apostrophe, it's way up, over the "e", that's the problem of using downloaded free fonts, and having an art director that pays more attention to the photo than the text and punctuation. Overall, this ads are excellent, photos are extremely nice!!!

FER.

purplesimon's picture
purplesimon
475 pencils

You're spotting the wrong apostrophe. I was mentioning the one that's missing in the copy at a smaller point size.

I don't disagree with the art direction, it's great. And I suppose some consumers wouldn't know or care that the apostrophe was missing. But that's no reason to leave it out.

fersvax's picture
fersvax
1237 pencils

I agree, i'm one of the biggest defenders of grammar (specially in spanish). Bad grammar should be punished with death penalty.

FER.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

You are funny. There are several significant grammatical errors in your sentence above. It just shows, we all make mistakes, even you. ;)

fersvax's picture
fersvax
1237 pencils

Maybe because I'm human and I have learned english by myself.

FER.

creative_catalyst's picture
creative_catalyst
110 pencils

purplesimon I couldn't agree with you more. I think it is the sad times we are in that no art director, few creative directors and not many copy writers care about correct spelling, grammar or punctuation so long as there is a pretty picture to look at. As a pedantic writer I find is lazy and frustrating. The downfall of an otherwise nice campaign.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Oh the irony, your words too are riddled with grammatical error.

tamer samy's picture
tamer samy
683 pencils

The Art direction is fine and that's it.

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