Agency Network: 
September 2008

Print advertisment created by Ward 6, Australia for Wires, within the category: Public Interest, NGO.

The turkey was wild. And after four hours with his head stuck in the can, the bower bird was pretty livid too.
Spending a hot Saturday afternoon in a can of Bourbon and cola might be an appealing thought to many Australians, but for this underage drinker it nearly led to a sticky end. Every day, hundreds of our native animals are forced out of their natural habitats and into contact with humans. Thanks to a Wires volunteer, this one escaped with just a dry throat and a sore head, but many aren't so lucky. If you'd like to help, go to and find out how you can become a volunteer.
WIRES - Saving our wildlife from ourselves.

Advertising Agency: Ward 6, Sydney, Australia
Creative Directors: Grant Foster
Illustrator: Richard Price
Copywriter: Hamish Grieve
Art Directors: Richard Price

Comments (8)

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awenindo's picture
Activity Score 215

Indeed the turkey is wild, but in a can?

Whitefang's picture
Activity Score 509

yes, it's called a pre-mix drink, welcome to the 1990's.

BFB's picture
Activity Score 936

Yum... Turkey in a can.

sneakyhands's picture
Activity Score 1857

this is why you come back and look at what you wrote later, when you're sober. the client is a wildlife rescue organization. i had no idea what they were selling either until i pulled up the website. this is possibly beyond repair, meaning the idea is rotten. sorry, liquor or wildlife, let's pick one and stick with it.

Whitefang's picture
Activity Score 509

they aren't selling anything fool. As the copy says, they need volunteers to help rescue animals from situations like the one detailed above. Is english your 3rd language?

Kswizzle's picture
Activity Score 36

This campaign isn't quick enough. The art direction is sweet, but the lines need to be quicker.

mark3r's picture
Activity Score 1949

This one is better..

SeanMartin's picture

The whole campaign is a wash. The art is forced, and the colours are too bright and delicate for the seriousness of rhe message. Not to say that it should be despairing, relentless black, but a more serious tone would seem to be warranted.