September 2008
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The turkey was wild. And after four hours with his head stuck in the can, the bower bird was pretty livid too.
Spending a hot Saturday afternoon in a can of Bourbon and cola might be an appealing thought to many Australians, but for this underage drinker it nearly led to a sticky end. Every day, hundreds of our native animals are forced out of their natural habitats and into contact with humans. Thanks to a Wires volunteer, this one escaped with just a dry throat and a sore head, but many aren't so lucky. If you'd like to help, go to and find out how you can become a volunteer.
WIRES - Saving our wildlife from ourselves.

Advertising Agency: Ward 6, Sydney, Australia
Creative Directors: Grant Foster
Illustrator: Richard Price
Copywriter: Hamish Grieve
Art Directors: Richard Price

Comments (8)

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SeanMartin's picture

The whole campaign is a wash. The art is forced, and the colours are too bright and delicate for the seriousness of rhe message. Not to say that it should be despairing, relentless black, but a more serious tone would seem to be warranted.


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