After 3 days in an air-conditioning duct, it wasn't just his tongue that was blue.
This blue tongue lizard must have been more than a little relieved when one of our volunteers extracted him from his chilly hiding place. One can only hazard a guess as to how he found his way in there, but even a cold-blooded reptile can probably think of a better spot to spend a long weekend. Every day, our volunteers rescue hurt, frightened animals from predicaments like this. If you'd like to help, go to wires.org.au and find out how you can become a volunteer.
WIRES - Saving our wildlife from ourselves.

Advertising Agency: Ward 6, Sydney, Australia
Creative Directors: Grant Foster
Illustrator: Richard Price
Copywriter: Hamish Grieve
Art Directors: Richard Price


everartz's picture
7609 pencils

shit man! this is exactly the candle burning at both ends! image is nice and lots of text that rip the ad of!

| Everartz |

brain123's picture
830 pencils

Art direction is awesome!

teenquey's picture
290 pencils

i'm left clueless here though...

Whitefang's picture
509 pencils

that says more about you than the ad.

awenindo's picture
215 pencils

i'll second that

How_Addy's picture
66 pencils

beautiful work

mark3r's picture
1953 pencils

Personally I don't think it works, too much copy and messy art to me... AdMad makes a good point on how it tricks you at a glance.


vvhisky's picture
116 pencils

Bad, nice artwork

for a "no copy/paste world day"

NatalieM's picture
1685 pencils

The art could fit a project, but with this copy it's mismatched. Keep thinking!

chrisclv's picture
15 pencils

i like the air conditioning ducting...haha...but i really dun understands the msg..

virtualplaydoh's picture
252 pencils

Think it's well written. Sort of long, poeticish blend of information. Probably could have gotten there quicker. But then what I wouldn't read after I gave up on trying to figure out the visual?

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