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Blue

Agency: 
Published/Aired: 
September 2008
Description: 

Print advertisment created by Ward 6, Australia for Wires, within the category: Public Interest, NGO.

After 3 days in an air-conditioning duct, it wasn't just his tongue that was blue.
This blue tongue lizard must have been more than a little relieved when one of our volunteers extracted him from his chilly hiding place. One can only hazard a guess as to how he found his way in there, but even a cold-blooded reptile can probably think of a better spot to spend a long weekend. Every day, our volunteers rescue hurt, frightened animals from predicaments like this. If you'd like to help, go to wires.org.au and find out how you can become a volunteer.
WIRES - Saving our wildlife from ourselves.

Advertising Agency: Ward 6, Sydney, Australia
Creative Directors: Grant Foster
Illustrator: Richard Price
Copywriter: Hamish Grieve
Art Directors: Richard Price

Comments (11)

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Highest Rated

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

Think it's well written. Sort of long, poeticish blend of information. Probably could have gotten there quicker. But then what I wouldn't read after I gave up on trying to figure out the visual?

everartz's picture
everartz
Activity Score 7609

shit man! this is exactly the candle burning at both ends! image is nice and lots of text that rip the ad of!
--
Everartz

| everartz |

brain123's picture
brain123
Activity Score 830

Art direction is awesome!

teenquey's picture
teenquey
Activity Score 290

i'm left clueless here though...

Whitefang's picture
Whitefang
Activity Score 509

that says more about you than the ad.

awenindo's picture
awenindo
Activity Score 215

i'll second that

How_Addy's picture
How_Addy
Activity Score 66

beautiful work

mark3r's picture
mark3r
Activity Score 1949

Personally I don't think it works, too much copy and messy art to me... AdMad makes a good point on how it tricks you at a glance.

vvhisky's picture
vvhisky
Activity Score 116

Bad, nice artwork

for a "no copy/paste world day"

NatalieM's picture
NatalieM
Activity Score 1685

The art could fit a project, but with this copy it's mismatched. Keep thinking!

chrisclv's picture
chrisclv
Activity Score 15

i like the air conditioning ducting...haha...but i really dun understands the msg..

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

Think it's well written. Sort of long, poeticish blend of information. Probably could have gotten there quicker. But then what I wouldn't read after I gave up on trying to figure out the visual?

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