Winterfresh: Fish

There should be another ad like this, but with the creative team as the photo.

i must agree with JB... :/

Duh?

Unfortunate. X 3

So you're telling me chewing gum gets rid of my bad breath?! Wow! Ground breaking insight.

Come on, surely there's something more emotionally engaging and resonating than that?

i think the idea is: Winterfresh is for those who like to talk about fish/cigarettes/garlic etc

Its not poeple who like to talk about it its people who have breath that smells like fish/cigarettes/garlic when they speak. So winterfresh is the answer to this breath problem.

I think the idea is that if you don't use Winterfresh, people are going to smell your breath rather than hear what you're saying.

very bland ads, however the idea is nice