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Winterfresh: Fish

Winterfresh: Fish
Your rating: None Average: 3.8 (4 votes)

Agency: BBDO, Panama; Gina Lee, Iván Paz; DCG: Carlos Obando

9 Comments

JB's picture 170 pencils

There should be another ad like this, but with the creative team as the photo.

seifip's picture 77 pencils

i must agree with JB... :/

design is like a puzzle... I`m just trying to solve it now

Shanty's picture

Duh?

Guest's picture

Unfortunate. X 3

Guest's picture

So you're telling me chewing gum gets rid of my bad breath?! Wow! Ground breaking insight.

Come on, surely there's something more emotionally engaging and resonating than that?

Guest's picture

i think the idea is: Winterfresh is for those who like to talk about fish/cigarettes/garlic etc

Dodo's picture

Its not poeple who like to talk about it its people who have breath that smells like fish/cigarettes/garlic when they speak. So winterfresh is the answer to this breath problem.

Pat Flannery's picture 44 pencils

I think the idea is that if you don't use Winterfresh, people are going to smell your breath rather than hear what you're saying.

raavigeorgian's picture 2450 pencils

very bland ads, however the idea is nice

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