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11 comments

DesignDine's picture
DesignDine
1316 pencils

Nice one. I heard the line somewhere.... in any movie??

DesignDine's picture
DesignDine
1316 pencils

Sting like a butterfly?!

cvchitale's picture
cvchitale
1238 pencils

Itz a Mohammad Ali line... 'Float like a butterfly...Sting like a bee...'
so d oppositez appropriate for d beginners

somecopywriter's picture
somecopywriter
1099 pencils

Really nice play on the famous line.

Troll's picture
Troll
612 pencils

Nice play on the line. Think you could have pushed the execution though.
A boxing gym has loads of awesome visuals to work with.
Would have been cool to see the copy on a boxing canvas, or a fighter's wraps etc.

andylefty's picture
andylefty
4533 pencils

Really a fan of the lines.

mr.x's picture
mr.x
952 pencils

Well done Fredrik. Nice copy on all of them.

the_guest's picture
the_guest
175 pencils

I'd say this is a masterpiece. Wasn't easy to keep up to the same level on 4 executions. This and the "family" one really made me stare at the screen with a satisfaction grin on my face. Thumbs up and long live the long copy!

Klara K.'s picture
Klara K.
2695 pencils

Don't really like the visual but who knows something about boxing will get it.

certaintly's picture
certaintly
4060 pencils

the art direction is really horrible

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