Advertisement

Float

Agency: 
Published/Aired: 
November 2012
Description: 
Advertising Agency: Ogilvy Copenhagen, Denmark
Creative Director: Morten Kjær
Copywriter: Fredrik Jönsson
Art Director: Claus Collstrup
Photographer: Lukas Renlund

Comments (11)

Log in or register to post comments

Highest Rated

certaintly's picture
certaintly
Activity Score 3994

the art direction is really horrible

DesignDine's picture
DesignDine
Activity Score 1313

Nice one. I heard the line somewhere.... in any movie??

DesignDine's picture
DesignDine
Activity Score 1313

Sting like a butterfly?!

cvchitale's picture
cvchitale
Activity Score 1418

Itz a Mohammad Ali line... 'Float like a butterfly...Sting like a bee...'
so d oppositez appropriate for d beginners

somecopywriter's picture
somecopywriter
Activity Score 1113

Really nice play on the famous line.

Troll's picture
Troll
Activity Score 674

Nice play on the line. Think you could have pushed the execution though.
A boxing gym has loads of awesome visuals to work with.
Would have been cool to see the copy on a boxing canvas, or a fighter's wraps etc.

andylefty's picture
andylefty
Activity Score 4535

Really a fan of the lines.

mr.x's picture
mr.x
Activity Score 998

Well done Fredrik. Nice copy on all of them.

the_guest's picture
the_guest
Activity Score 175

I'd say this is a masterpiece. Wasn't easy to keep up to the same level on 4 executions. This and the "family" one really made me stare at the screen with a satisfaction grin on my face. Thumbs up and long live the long copy!

Klara K.'s picture
Klara K.
Activity Score 3343

Don't really like the visual but who knows something about boxing will get it.

certaintly's picture
certaintly
Activity Score 3994

the art direction is really horrible

Advertisement