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Wine machine

Published/Aired: 
October 2007
Description: 

In 2006 TOKARA launched the first annual Wine Made Art event which involves South African artists using TOKARA wine as an inspiration and even as a medium.

The winery commissioned works of art which were launched at a TOKARA Wine Made Art event to coincide with the release of the TOKARA-branded wines for 2006 on August 28.

Advertising Agency: Riot, South Africa

Comments (8)

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Highest Rated

johnstone's picture
johnstone
Activity Score 24

FAB

mpared's picture
mpared
Activity Score 562

these are absolutely fantastic work of art!!

FatalGhost's picture
FatalGhost
Activity Score 52

Agreed. I love these. Booze = Art. Excellent.

Zane's picture
Zane
Activity Score 110

Whoever posted these forgot to mention that each piece of work is painted in the wine being advertised. 100% no cheating. The line reads, "TOKARA RED ON WATERCOLOUR." The Pay-off line reads, "TOKARA. WINE MADE ART.
The paintings were converted into these print ads.

ivan's picture
ivan

Thank you for sharing the info!

juankhr's picture
juankhr
Activity Score 136

beautiful art work.

slim's picture
slim
Activity Score 1047

The idea of using the product to create the image is certainly nice, although I think the Cannes-winning Marmite stuff - you either love it or you hate it - shows that it can be taken a step further.

neetigill's picture
neetigill
Activity Score 2

Stunning and truly original...

johnstone's picture
johnstone
Activity Score 24

FAB

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