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Paris

Agency: 
Published/Aired: 
April 2008
Description: 

Design studio: Poderosa.tv

Again, a world where everybody knows each other.

Advertising Agency: Ogilvy Group
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Christian Camean, Javier Mentasti
Redactor: Hernán Rebaldería
Arte Director: Santiago Dulce
3D artist: Tino Lopez Saubidet
Retoucher: Javier Petrarca

Comments (13)

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Highest Rated

gargiolo's picture
gargiolo
Activity Score 18

Ogilvy quality standard!

EGGO's picture
EGGO
Activity Score 354

I don't quite get the point why this campaign makes everybody use primitive huts. If I read into it, I could see it as them insulting their users. Either way, "I don't get it"

But congrats, you make me want to play Civilization 4!

You have to hate advertising in order to truly love it.

ahpitt's picture
ahpitt
Activity Score 342

Best of 3. The idea is ok.

The folks using Windows Live Spaces to connect with the world. As the visual shows the folks build a Eiffel Tower after knowing a France friend. (LOL)

EGGO's picture
EGGO
Activity Score 354

Thanks so much, I blame looking at it early morning for not realizing that, haha!

You have to hate advertising in order to truly love it.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

You're comment makes it waaay clearer now, thanks. I like it. However, if it doesn't work for some peolle the first time round then it simply doesn't work at all. Shame, cos it looks ace.

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

Wordnerd's picture
Wordnerd
Activity Score 6692

"The folks using Windows Live Spaces to connect with the world. As the visual shows the folks build a Eiffel Tower after knowing a France friend. "

What? that doesn't make sense. and doesn't go with the line.

I got it the way they show Paris (and other metropoles) today in a pre-tech age. when you met people as whole persons not only partially like via e-mail and phone. But I'm not sure either.

Bad campaign since nobody seem to get it clearly

exotic's picture
exotic
Activity Score 43

Hmmmmm....... drawing looks nice!

Barnabis's picture
Barnabis
Activity Score 28

Bringing the world together, now thats fresh...ha ha a gazillion times over

strangera's picture
strangera
Activity Score 110

Long time ago, when there was only few people in the village, they all know each other. Now with Windows Live Spaces we can know each other again.

I really like the art work.

PS: + they aways say that Internet is a global village you know ;)

niranjanhg's picture
niranjanhg
Activity Score 211

Exactly Mr.strangera ,interesting campaign, very nice.

jazarah's picture
jazarah
Activity Score 1262

interesting

a2o's picture
a2o
Activity Score 139

Nice conversion of Strategy in a Media campgn...

I hope they will contin this strategy with different tactics.

Crisp One's picture
Crisp One
Activity Score 2005

These wallpapers are great

gargiolo's picture
gargiolo
Activity Score 18

Ogilvy quality standard!

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