Windows Live Spaces: Paris

Again, a world where everybody knows each other.

Advertising Agency: Ogilvy Group
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Christian Camean, Javier Mentasti
Redactor: Hernán Rebaldería
Arte Director: Santiago Dulce
Design studio: Poderosa.tv
3D artist: Tino Lopez Saubidet
Retoucher: Javier Petrarca

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13 comments

EGGO's picture
EGGO
354 pencils

I don't quite get the point why this campaign makes everybody use primitive huts. If I read into it, I could see it as them insulting their users. Either way, "I don't get it"

But congrats, you make me want to play Civilization 4!

You have to hate advertising in order to truly love it.

ahpitt's picture
ahpitt
342 pencils

Best of 3. The idea is ok.

The folks using Windows Live Spaces to connect with the world. As the visual shows the folks build a Eiffel Tower after knowing a France friend. (LOL)

EGGO's picture
EGGO
354 pencils

Thanks so much, I blame looking at it early morning for not realizing that, haha!

You have to hate advertising in order to truly love it.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

You're comment makes it waaay clearer now, thanks. I like it. However, if it doesn't work for some peolle the first time round then it simply doesn't work at all. Shame, cos it looks ace.

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

Wordnerd's picture
Wordnerd
6662 pencils

"The folks using Windows Live Spaces to connect with the world. As the visual shows the folks build a Eiffel Tower after knowing a France friend. "

What? that doesn't make sense. and doesn't go with the line.

I got it the way they show Paris (and other metropoles) today in a pre-tech age. when you met people as whole persons not only partially like via e-mail and phone. But I'm not sure either.

Bad campaign since nobody seem to get it clearly

exotic's picture
exotic
43 pencils

Hmmmmm....... drawing looks nice!

Barnabis's picture
Barnabis
28 pencils

Bringing the world together, now thats fresh...ha ha a gazillion times over

strangera's picture
strangera
110 pencils

Long time ago, when there was only few people in the village, they all know each other. Now with Windows Live Spaces we can know each other again.

I really like the art work.

PS: + they aways say that Internet is a global village you know ;)

niranjanhg's picture
niranjanhg
211 pencils

Exactly Mr.strangera ,interesting campaign, very nice.

jazarah's picture
jazarah
1262 pencils

interesting

a2o's picture
a2o
139 pencils

Nice conversion of Strategy in a Media campgn...

I hope they will contin this strategy with different tactics.

Crisp One's picture
Crisp One
2007 pencils

These wallpapers are great

gargiolo's picture
gargiolo
18 pencils

Ogilvy quality standard!

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