Windows Live Spaces: Paris

Windows Live Spaces: Paris

Again, a world where everybody knows each other.

Advertising Agency: Ogilvy Group
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Christian Camean, Javier Mentasti
Redactor: Hernán Rebaldería
Arte Director: Santiago Dulce
Design studio: Poderosa.tv
3D artist: Tino Lopez Saubidet
Retoucher: Javier Petrarca

Your rating: None Average: 3 (10 votes)

Comments

EGGO's picture
Submitted by EGGO on Wed, 2008-04-02 02:09.

I don't quite get the point why this campaign makes everybody use primitive huts. If I read into it, I could see it as them insulting their users. Either way, "I don't get it"

But congrats, you make me want to play Civilization 4!

You have to hate advertising in order to truly love it.

ahpitt's picture
Submitted by ahpitt on Wed, 2008-04-02 04:20.

Best of 3. The idea is ok.

The folks using Windows Live Spaces to connect with the world. As the visual shows the folks build a Eiffel Tower after knowing a France friend. (LOL)

EGGO's picture
Submitted by EGGO on Wed, 2008-04-02 09:40.

Thanks so much, I blame looking at it early morning for not realizing that, haha!

You have to hate advertising in order to truly love it.

Submitted by Baloonatic on Wed, 2008-04-02 10:20.

You're comment makes it waaay clearer now, thanks. I like it. However, if it doesn't work for some peolle the first time round then it simply doesn't work at all. Shame, cos it looks ace.

Saying 'done' without saying where, has been done to death.

Submitted by Wordnerd on Wed, 2008-04-02 12:34.

"The folks using Windows Live Spaces to connect with the world. As the visual shows the folks build a Eiffel Tower after knowing a France friend. "

What? that doesn't make sense. and doesn't go with the line.

I got it the way they show Paris (and other metropoles) today in a pre-tech age. when you met people as whole persons not only partially like via e-mail and phone. But I'm not sure either.

Bad campaign since nobody seem to get it clearly

exotic's picture
Submitted by exotic on Wed, 2008-04-02 02:57.

Hmmmmm....... drawing looks nice!

Submitted by Barnabis on Wed, 2008-04-02 03:03.

Bringing the world together, now thats fresh...ha ha a gazillion times over

Submitted by strangera on Wed, 2008-04-02 03:20.

Long time ago, when there was only few people in the village, they all know each other. Now with Windows Live Spaces we can know each other again.

I really like the art work.

PS: + they aways say that Internet is a global village you know ;)

Submitted by niranjanhg on Wed, 2008-04-02 04:57.

Exactly Mr.strangera ,interesting campaign, very nice.

jazarah's picture
Submitted by jazarah on Wed, 2008-04-02 05:08.

interesting

http://jazarah.net/blog/

Submitted by a2o on Wed, 2008-04-02 08:16.

Nice conversion of Strategy in a Media campgn...

I hope they will contin this strategy with different tactics.

---
a2obspl

www.alpha2omega.in

Le Douche's picture
Submitted by Le Douche on Wed, 2008-04-02 11:53.

These wallpapers are great

Submitted by gargiolo on Thu, 2008-04-03 10:00.

Ogilvy quality standard!