Windows Live Spaces: Paris
Again, a world where everybody knows each other.
Advertising Agency: Ogilvy Group
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Christian Camean, Javier Mentasti
Redactor: Hernán Rebaldería
Arte Director: Santiago Dulce
Design studio: Poderosa.tv
3D artist: Tino Lopez Saubidet
Retoucher: Javier Petrarca



13 Comments
I don't quite get the point why this campaign makes everybody use primitive huts. If I read into it, I could see it as them insulting their users. Either way, "I don't get it"
But congrats, you make me want to play Civilization 4!
You have to hate advertising in order to truly love it.
Best of 3. The idea is ok.
The folks using Windows Live Spaces to connect with the world. As the visual shows the folks build a Eiffel Tower after knowing a France friend. (LOL)
Thanks so much, I blame looking at it early morning for not realizing that, haha!
You have to hate advertising in order to truly love it.
You're comment makes it waaay clearer now, thanks. I like it. However, if it doesn't work for some peolle the first time round then it simply doesn't work at all. Shame, cos it looks ace.
Saying 'done' without saying where, has been done to death.
We're going to need more lube.
"The folks using Windows Live Spaces to connect with the world. As the visual shows the folks build a Eiffel Tower after knowing a France friend. "
What? that doesn't make sense. and doesn't go with the line.
I got it the way they show Paris (and other metropoles) today in a pre-tech age. when you met people as whole persons not only partially like via e-mail and phone. But I'm not sure either.
Bad campaign since nobody seem to get it clearly
Hmmmmm....... drawing looks nice!
exotic.deviantatr.com
Bringing the world together, now thats fresh...ha ha a gazillion times over
Long time ago, when there was only few people in the village, they all know each other. Now with Windows Live Spaces we can know each other again.
I really like the art work.
PS: + they aways say that Internet is a global village you know ;)
Exactly Mr.strangera ,interesting campaign, very nice.
I am a student.
interesting
http://jazarah.net/
Nice conversion of Strategy in a Media campgn...
I hope they will contin this strategy with different tactics.
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a2obspl
www.alpha2omega.in
These wallpapers are great
Ogilvy quality standard!