Windex: Lips
Agency: Foote Cone & Belding, Puerto Rico
Client: SC Johnson
Creative Director: Ricky Soler
Art Director: Francheska Fabios
Copywriter: Christine Hasbun
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17 Comments
waste of time. way more intersting 2 years ago when it was birds.
yeah. she looks more like an abused housewife. took me a while to "get it".
i think that the tone of the photo is so somber that the humor of what's happened to her doesn't come through at all.
she's cute
www.pindaro.info
Agree with muffin. The bird one was more interesting, done by a Thai/Singapore agency ( maybe leoburnet ). This idea has been done in a far better way.
I haven't seen the bird one.
I like these. The look on their faces is spot on. Stunned mullets.. annoyed that they/someone else didn't clean the windows, but can't be too angry as they should have been more careful. Ruefully wishing they had windex.
well, check this out.
clik on house & garden section.
http://mapage.noos.fr/joelapompe2/
vinylsofa,
what do you mean by " annoyed that they/someone else didn't clean the windows ".... huh? The windows were so clean ...... :-O
Can't get good help these days. Haven't they been smashed in the face by the owner of the house for not doing a decent cleaning job??? Should've used Windex!
well said mo..
but saint gobain..havent u sued them yet?
Windows so clean, your husband will stop beating you.
-windex
since this is a bad ad, cant give any constructive comments, just notes on art direction... at least choose a talent with leveled eyes. they are just too uneven.
those birds campaign were not even new, has been done, has been done, has been done.
please.. nose is okay,under eye can pass but
how excatly do u un into glass with your lips- head-on.
fore-head should've been ideal
http://ojasvimohanty.blogspot.com/
very..very..first thought
ohh man, am gettin sick of this concepts! everybody doing same thing damm idea!
murthy
I agree with you murthy... Boring.
done before.. 1 step ahead ..bird has broken his neck..