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Windex: Lips

Windex: Lips
Your rating: None Average: 1.7 (7 votes)

Agency: Foote Cone & Belding, Puerto Rico
Client: SC Johnson
Creative Director: Ricky Soler
Art Director: Francheska Fabios
Copywriter: Christine Hasbun

17 Comments

muffins's picture

waste of time. way more intersting 2 years ago when it was birds.

writergeekdez's picture 287 pencils

yeah. she looks more like an abused housewife. took me a while to "get it".

i think that the tone of the photo is so somber that the humor of what's happened to her doesn't come through at all.

pindaro's picture 538 pencils

she's cute

Mo's picture 648 pencils

Agree with muffin. The bird one was more interesting, done by a Thai/Singapore agency ( maybe leoburnet ). This idea has been done in a far better way.

vinylsofa's picture 42 pencils

I haven't seen the bird one.
I like these. The look on their faces is spot on. Stunned mullets.. annoyed that they/someone else didn't clean the windows, but can't be too angry as they should have been more careful. Ruefully wishing they had windex.

Guest's picture

well, check this out.
clik on house & garden section.

http://mapage.noos.fr/joelapompe2/

Mo's picture 648 pencils

vinylsofa,
what do you mean by " annoyed that they/someone else didn't clean the windows ".... huh? The windows were so clean ...... :-O

vinylsofa's picture 42 pencils

Can't get good help these days. Haven't they been smashed in the face by the owner of the house for not doing a decent cleaning job??? Should've used Windex!

Guest's picture

well said mo..
but saint gobain..havent u sued them yet?

Jonny Lonestar's picture 290 pencils

Windows so clean, your husband will stop beating you.
-windex

Guest's picture

since this is a bad ad, cant give any constructive comments, just notes on art direction... at least choose a talent with leveled eyes. they are just too uneven.

tim's picture

those birds campaign were not even new, has been done, has been done, has been done.

o.m's picture 354 pencils

please.. nose is okay,under eye can pass but
how excatly do u un into glass with your lips- head-on.
fore-head should've been ideal

kucing's picture

very..very..first thought

murthy's picture 235 pencils

ohh man, am gettin sick of this concepts! everybody doing same thing damm idea!

murthy

ALAA's picture 445 pencils

I agree with you murthy... Boring.

amitparekh's picture 72 pencils

done before.. 1 step ahead ..bird has broken his neck..

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