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Wind

Published/Aired: 
August 2007
Description: 

Passat. You can't choose your drivers.
They say the car you drive speaks volumes about your company. Sometimes, your company needs all the help it can get.
Volkswagen Fleet Services

Advertising Agency: DDB London, UK
Art Director: Steve Wioland
Copywriter: Matt Woolner

Comments (13)

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Highest Rated

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
Activity Score 51

“Where there is much light, the shadow is deep”. They were Cliff's backing band.

Rog's picture
Rog
Activity Score 6082

Weak creative strategy = pissy ad.
Is it me or does that car shadow look really dodgy?

>>>> That's not an ad. THIS is an ad.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Second that.

We're going to need more lube.

msred's picture
msred
Activity Score 491

*nodds*

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
Activity Score 51

“Where there is much light, the shadow is deep”. They were Cliff's backing band.

thisoe's picture
thisoe

i think the idea is good, but the picture is not working very well...

Blahg's picture
Blahg
Activity Score 616

I don't think the idea makes sense. If you have a fuckup for an employee you have more control over them (fire them) then you do over your fleet arrangement most of the time.

shen's picture
shen
Activity Score 13

牵强了,失去好广告的一个标准:生活中的自然

postman's picture
postman
Activity Score 951

I don't think offending your target audience is the right approach.

mannu's picture
mannu

Dear Sir/madam,

My name is mannu i am casting director & coordinator if u need artist for ad so contact me on my this no 9324951067.

Thank you,

Your sincerely,

mannu

mannu's picture
mannu

Dear Sir/madam,

My name is mannu i am casting director & coordinator if u need artist for ad so contact me on my this no 9324951067.

Thank you,

Your sincerely,

mannu

kev's picture
kev

eh...what?!
'You can't choose your drivers?'....eh so anybody just walks in off the street in to your company talks a car and goes out on the road...eh no!

you can't choose your drivers?....so what's the point of a job interview?

Passat...the 'ol reliable. time to move the message on please.
kev

kev's picture
kev

obviously meant to say takes a car....although talking to a car might be interesting albeit slightly mad!

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
Activity Score 51

Obviously these people are the drivers. Those that you cannot pick. But you pick the cars. So that's OK. Obviously.

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