Wilson: Hitman
New Wilson soccer boots. Become a hitman.
Advertising Agency: Longplay São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Alê Torres
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14 Comments
Why show "hitman" and also write "become a hitman"? Ignoring the idea it seems that you are leaving no room for though writing down exactly what's shown in the ad. Wow, I've had a lot of time to comment lately. Nifty. :)
I agree. It's a show and tell job. The "become a hitman" copy is not nedded.
then you have people thinking what has classical music to do with soccer?
sad, but true
i first thought they are a fine piece of equipment, like a beautifully crafted musical instrument, but you just spoiled the fun.
This would have been better if the shoes were sinked to your iPod.
Everything's better when it's in sync with your Ipod. :)
the idea is good it doesnt need extra copy for it to sinc in
Strike two stones with one bird
Supportive copy is good, but "hitman" doesn't need to be spelled out.
-Natalie
http://www.nataliemarion.com
When I see a violinbox I don't think hitman. So I don't agree.
great job, great ideas
When you see a violin case modified to hide/hold something OTHER than a violin, what do you think of?
For me (and many others), two words: Tommy. Gun.
And it's not like I grew up in 1930's Chicago.
i liked this ad and agree ^^ ...nice work!
the other execution with remote control isnt as good though....just because you can control something remotely doesnt make you control it well....in fact it just adds another obstacle.
~i first thought they are a fine piece of equipment,~
Ditto.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
I liked and I agree with "BFB"
Annie_us
shoot to kill