Wilson: Hitman

New Wilson soccer boots. Become a hitman.

Advertising Agency: Longplay São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Alê Torres

June 2008


BFB's picture
936 pencils

Why show "hitman" and also write "become a hitman"? Ignoring the idea it seems that you are leaving no room for though writing down exactly what's shown in the ad. Wow, I've had a lot of time to comment lately. Nifty. :)

copydriven's picture
11 pencils

I agree. It's a show and tell job. The "become a hitman" copy is not nedded.

Wordnerd's picture
6692 pencils

then you have people thinking what has classical music to do with soccer?

sad, but true

Alistair C.'s picture
Alistair C.
692 pencils

i first thought they are a fine piece of equipment, like a beautifully crafted musical instrument, but you just spoiled the fun.

All ears's picture
All ears
233 pencils

This would have been better if the shoes were sinked to your iPod.

BFB's picture
936 pencils

Everything's better when it's in sync with your Ipod. :)

Brema's picture
192 pencils

the idea is good it doesnt need extra copy for it to sinc in

Strike two stones with one bird

NatalieM's picture
1685 pencils

Supportive copy is good, but "hitman" doesn't need to be spelled out.

Copykid's picture
95 pencils

When I see a violinbox I don't think hitman. So I don't agree.
great job, great ideas

karinova's picture
28 pencils

When you see a violin case modified to hide/hold something OTHER than a violin, what do you think of?
For me (and many others), two words: Tommy. Gun.

And it's not like I grew up in 1930's Chicago.

sparky's picture
454 pencils

i liked this ad and agree ^^ ...nice work!

the other execution with remote control isnt as good though....just because you can control something remotely doesnt make you control it well....in fact it just adds another obstacle.

rebelscum's picture
2110 pencils

~i first thought they are a fine piece of equipment,~



"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

annie_us's picture
90 pencils

I liked and I agree with "BFB"


djspiralz's picture
491 pencils

shoot to kill

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