Wilson: Basket
You gotta have the balls for the game.
Advertising Agency: Long Play, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Rodrigo Moretto
Copywriter: Ricardo Petnys
Published: August 2007
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11 Comments
huh? not convinced ...
ILLUSTRATION / DESIGN www.philippertl.co.uk
www.philippertl.co.uk
WOW, really could have done something a whole lot better with that brief.
The line could be nice though
-SCRATCH 'N' SNIFF
hahahaha "THE BALLS" that's lame
no me gusta la idea ni la redaccion.
[ http://eltubedeyou.blogspot.com ]
Dick joke: Check
Over-exaggeration: Check
Poor photoshop work: Check
You have to hate advertising in order to truly love it.
barf
no i won't give u guys my balls....
I really like this as an Idea.
But whats with the orange sky?
it could have run into an interseting series if the artwork was better.
I'm suspecting it's a stock photo cobble together.
www.jpmountford.com
www.jpmountford.com
Honestly, I cannot tolerate ads with balls, dicks..etc It's just plain unamusing.
It's true. The game requires balls. Haha, a double meaning on "balls" to mean guts and determination. but why WILSON balls? are their balls bouncier? do they last longer? are they more firm? How do their balls taste? give me something in the body copy for me to buy these balls and not somebody else's balls. Like Spalding. I've always fancied Spalding - they make the official balls for the NBA, then again, those nice Nike balls come in cool colors with a cool swoosh logo. what have your balls got?
Is that a pun in your pocket, or are you just glad to see me? How does a difficult basketball shot make me want to buy this product? Could I make this shot only with this brand?
For every vision, there is a revision