There's rarely a cop around when you need one. But there's always a good solid elbow strike.
Advertising Agency: Ogilvy, New York, USA
Art Director: Rich Wallace
Copywriter: Richard Ryan
Retouchers: Brad Palm, Maggie Palm
Photographer: Shawn Michienzi
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Comments
this isn't good in my oppinion
people might think that students from the martial art academy are aggresive, i mean, this could be interpetated that the students are the one causing the fight (not self-defence)
Agressors are not the one who needs the police around.
Tell him to check his spelling first then he can comment. interpetated
Hmm...I'm not sure you can conclude that the students might be aggressive when you set up the ad in a dubious neighborhood, ripe scene for a mugging, and the lack of police protection at your side. Don't know that I love the execution, but I admit that's very subjective.
I like the idea. I just think that they could have been more creative with the copy line. I'm sure there's a better word for 'elbow strike'. Round-house kick to the head, perhaps?