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Published/Aired: 
April 2013
Description: 

Tusks are not created to kill elephants. Stop buying. Stop supporting. Stop killing.

Advertising Agency: Cheil, Thailand
Executive Creative Director: Yutthana Aswajesdakul
Creative Director: Kittinai Wongsuwan
Art Directors: Trairong Kongthai, Kawis Kitikul
Copywriters: Yutthana Aswajesdakul, Kittinai Wongsuwan
Retoucher: Miximax

Comments (6)

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Highest Rated

kahleen's picture
kahleen
Activity Score 14

0 effect

kleenex's picture
kleenex
Activity Score 43371

If I could hand out a negative star I would.

Setinho's picture
Setinho
Activity Score 301

KKKKKKKKKK. I agree.

certaintly's picture
certaintly
Activity Score 3994

hmmm, i think i like it.

it has shock factor, but also creativity and a good insight.

im not a fan of the copy though. tusks arent "created" period. likely a translation issue.

monoliz's picture
monoliz
Activity Score 1304

bad execution

andy_for_ads's picture
andy_for_ads
Activity Score 26

still groping for the exact adjective...till i find one, BAD is what i have to say about this campaign!

kahleen's picture
kahleen
Activity Score 14

0 effect

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