Comments (29)

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Highest Rated

Saab belts's picture
Saab belts

Mini is just for a simple ride not power horses ride.

Brainsugar's picture
Activity Score 1627

It's a long time we havn't see horses when it comes to cars...

(edit: ...i'm not sure of my english...)

Corbeen's picture
Activity Score 1093

ah... poor mini...

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

ride my lil` pony*

vijumk's picture
Activity Score 12

its good

oren8234's picture
Activity Score 40

glad you like it
oren meir

atool's picture

Ask a car frik to find out what powerful pickup car really feels.Definately not like a wild horse.
Again strokes of a creative persons fantesy.

picturejockey's picture
Activity Score 658

Don't see how it helps in selling the car.

mini's picture

come on jews... digging the idea not digging for the salomon temple ..fuckers

igal.ez's picture
Activity Score 36

It is sad to find in a such great website a small racist like you!

kc_brock's picture
Activity Score 703

take your comments to


john2france's picture

mini = 1 ch ?

vimal's picture
Activity Score 8

It is very nice

Shaka_Zulu's picture
Activity Score 116

It is kinda cool...but this advertising technique has been done though not to death...O & M Jo'burg did something similar last year for the VW Golf 5...they strapped the car with a wild dog's leash.

Now... inspire me!

marco's picture
Activity Score 118

I don't know...when i think of Mini i think of this amazing brand that allows you to create some fun fresh thinking that we've seen from the likes of Jung von Matt, Tbwa Singapore, Butler Shine, Stern & Partners & Crispin Porter + bogusky. I don't get that from this ad.

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

The same ad has been done by Ogilvy SA for VW a couple of years back.

Chico Ribeiro's picture
Chico Ribeiro
Activity Score 160

Obvious and badly retouched.

Ginsberg's picture
Activity Score 59

Mini has a tradition of making creative and intelligent communication. this is neither.


fersvax's picture
Activity Score 1239

Dumber than you think.


Spanky's picture
Activity Score 4899

this ad is worse than herpes.

ellehcimeo's picture
Activity Score 3516

I vote your comment the winner here.

San Pateste's picture
San Pateste
Activity Score 139

horripilantemete horrible

Lobo's picture

Oh I see, the car is Hannibal Lecter, but not as cool!

Ed Mintone's picture
Ed Mintone
Activity Score 585

Done better with a close up on the jaguar emblem on a choke chain.

PedroG's picture

Es lamentable. Esto no puede haber publicado nunca. Ni un estudiante puede hacer esto. Pobre Mini.

Spaz's picture

Correct me if i'm wrong, but aren't they a front wheel drive car?

laylowmoe's picture
Activity Score 328


It's not BAD, but... come on, you've got MINI. MINI, man! One of the most fun brands in the world! Don't you guys have award annuals? Haven't you seen the stuff they've done elsewhere? Is this even close?

Now, like I said, it's not bad. It works. It even jives with MINI's identity. But it's a 5-minute idea. If I were you, I'd want an idea that Alex Bogusky himself would sign off on, and I'd've KILLED myself till I was confident I had it.

EDvert's picture
Activity Score 36

Just not feeling it - and I own one. A MINI is not about power. A so-so visual with a rather literal headline to worsen it. Sorry, maybe I'm just having a bad day.

Javan Onguru's picture
Javan Onguru
Activity Score 9

Who's the target? S&M aficionados?

Saab belts's picture
Saab belts

Mini is just for a simple ride not power horses ride.