WildAid: Siberian Tiger

Only could the remaining few Siberian Tigers talk, they'd tell us that our consumption is the most dangerous trap.

Advertising Agency: JWT, Taipei, Taiwan
Creative Directors: Michael Dee, I-Fei Chang, Grace Liu
Art Directors: Ken Wu, Tom Huang
Copywriter: Ivy Lu

8 comments

Ant's picture
Ant
64 pencils

wat?

dadada's picture
dadada
1720 pencils

ok but consumption of what ?

Everybody is creative, be yourself.

alvinpck's picture
alvinpck
1467 pencils

Of Siberian tigers. Chinese eat all sorts of things.

...
http://alvinpck.deviantart.com/gallery/

monochromancer's picture
monochromancer
8 pencils

How big is the ad? I think the trap seems to blend with the ground thus making it a little less noticeable.. and yeah, copy needs a little work. Concept is awesome though.

juliangray's picture
juliangray
987 pencils

The copy is in another language. The translation could be terrible, or there could be something lost in translation.

Judging a copy in another language than the one that it was written in originally is pointless.

anagha's picture
anagha
14 pencils

I think the copy is lost in translation. A bit complex thought still.

bknowlden's picture
bknowlden
3647 pencils

The definition of a forced visual.

wing2aska's picture
wing2aska
58 pencils

Translation:
For those 300 Siberian tigers which sitll remain, the desire of humans is the most dangerous trap. Without trading there won't be killing. Protect wild life, stop killing.

this is more like it used to be...

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