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Music

Agency: 
Published/Aired: 
February 2011
Description: 

Don't keep it to yourself
Spread your knowledge to millions on Wikipedia. Become an author at wikipedia.org
Wikipedia 10 years of contributions by people like you

Advertising Agency: Jandl, Bratislava, Slovak Republic
Creative Director: Pavel Fuksa
Art Directors: Pavel Fuksa, Matus Nemcik
Copywriter: Adam Rovny
Photographer: Miro Minarovych

Comments (23)

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Highest Rated

alanryder's picture
alanryder
Activity Score 14

Agreed with you Jaap. Sharing music is different from sharing music knowledge, which is probably what Wikipedia is after with this creative.

Whilst many university graduates struggle to find jobs, it's fascinating to see that many man and van operators are currently earning up to £5,000 per month.

writersblog's picture
writersblog
Activity Score 553

Smart insight, targeting those borderline autistic monomaniacs, preferably in those vertical monomaniac magazines.
Why not push it into digital territory where it belongs? Oh, and please stop using Indesign to fill up your text block.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

That very Wi
kipedia

linebreak makes me think this is fake.

Unless it's a collaborative effort?

Could this be the world's first official campaign by committee?

I think we should be

spared.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Imo, this gives a false idea about Wikipedia. It's about sharing information, not music.

pavlonjablon's picture
pavlonjablon
Activity Score 57

You are right - for example this site: http://en.wikipedia.org/wiki/Music is completely dead.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Too, too funny. Ivan, where's that upvote button?

ivan's picture
ivan

We will do it!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Y E S!!!!!

Fantastic news Ivan, really really happy to hear this. The community owes you a big cake. Or some bigger thanks. Nice one!

Tell you what.

If you make people 'spend pencils' it'll have, and add, a lot more meaning.

Martijn's picture
Martijn
Activity Score 1888

I will give you a pencil for that idea!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

And I'll take it, save it and give you one back at a later date, thus achieving pencil-parity, enabling a true anti-gravity AOTW singularity floatathon, or an ouroboros of egos, which is essentially the same thing, given who we are.

HappyHour's picture
HappyHour
Activity Score 2381

BACK OFF! NONE OF YOU BASTARDS WILL EVER GET YOUR HANDS ON MY PENCILS! THEY'RE MINE, ALL MINE!!! MUHAHAHAHAAA

P.S. definitely a fake ad.

ivan's picture
ivan

Actually I'm thinking one should gain pencils for every up vote.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

i vote for me :)

CuriousPencil's picture
CuriousPencil
Activity Score 4225

You'll devalue the currency if you do that: people will just sit upvoting to see their stock rise. Soon everyone will be pencil millionairres (on paper) and you'll have to invent pens, leading inevitably to civil war, brother against brother, in the fight for writing implements. Ugly, nasty times ahead Ivan, I hope you've seen Terminator, because the onslaught is going to have an Austrian accent, my friend, with optional toothbrush moustache.

So make it cost (like Fame, but without the sweat) instead: people will feel like they're giving their very lifeblood to compliment others, which is always a sweet psychology. But y'know, it's your site...

alanryder's picture
alanryder
Activity Score 14

Agreed with you Jaap. Sharing music is different from sharing music knowledge, which is probably what Wikipedia is after with this creative.

Whilst many university graduates struggle to find jobs, it's fascinating to see that many man and van operators are currently earning up to £5,000 per month.

Tom Megginson's picture
Tom Megginson
Activity Score 548

I absolutely love the whole campaign. I think it strikes the right balance between celebrating and lampooning nerds. After seeing it here, I wrote it up on Osocio.

sari's picture
sari
Activity Score 22
jackblack's picture
jackblack
Activity Score 2350

Nice. Well done.

Both Sides of the Brain's picture
Both Sides of t...
Activity Score 173

The visual by itself does not tell me that the person is not sharing knowledge.

Nude Copy's picture
Nude Copy
Activity Score 1054

well ivan can u tell me what this whole pencil business is :O

Glut's picture
Glut
Activity Score 3937

Sorry for the ad, but me attention was on the conversation between Ivan and curious pencil. Nice ideas both of you!
Let´s make pencils more meaningful

LisaEve's picture
LisaEve
Activity Score 11

personally, i know a few folks who are ardent collectors/trivia aficionados/over-educated intellectuals/nerds -- i find these campaign portraits quite accurate, hilarious, and clever

luispiter's picture
luispiter
Activity Score 2756

ok... i love it

MissCopywriter's picture
MissCopywriter
Activity Score 168

Nice

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