Wikipedia: Music

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Advertising Agency: Jandl, Bratislava, Slovak Republic
Creative Director: Pavel Fuksa
Art Directors: Pavel Fuksa, Matus Nemcik
Copywriter: Adam Rovny
Photographer: Miro Minarovych
Published: February 2011

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23 comments

writersblog's picture
writersblog
556 pencils

Smart insight, targeting those borderline autistic monomaniacs, preferably in those vertical monomaniac magazines.
Why not push it into digital territory where it belongs? Oh, and please stop using Indesign to fill up your text block.

CuriousPencil's picture
CuriousPencil
4227 pencils

That very Wi
kipedia

linebreak makes me think this is fake.

Unless it's a collaborative effort?

Could this be the world's first official campaign by committee?

I think we should be

spared.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Imo, this gives a false idea about Wikipedia. It's about sharing information, not music.

pavlonjablon's picture
pavlonjablon
57 pencils

You are right - for example this site: http://en.wikipedia.org/wiki/Music is completely dead.

CuriousPencil's picture
CuriousPencil
4227 pencils

Too, too funny. Ivan, where's that upvote button?

ivan's picture
ivan

We will do it!

Ivan Raszl, admin of AotW

CuriousPencil's picture
CuriousPencil
4227 pencils

Y E S!!!!!

Fantastic news Ivan, really really happy to hear this. The community owes you a big cake. Or some bigger thanks. Nice one!

Tell you what.

If you make people 'spend pencils' it'll have, and add, a lot more meaning.

Martijn's picture
Martijn
1900 pencils

I will give you a pencil for that idea!

CuriousPencil's picture
CuriousPencil
4227 pencils

And I'll take it, save it and give you one back at a later date, thus achieving pencil-parity, enabling a true anti-gravity AOTW singularity floatathon, or an ouroboros of egos, which is essentially the same thing, given who we are.

HappyHour's picture
HappyHour
2386 pencils

BACK OFF! NONE OF YOU BASTARDS WILL EVER GET YOUR HANDS ON MY PENCILS! THEY'RE MINE, ALL MINE!!! MUHAHAHAHAAA

P.S. definitely a fake ad.

ivan's picture
ivan

Actually I'm thinking one should gain pencils for every up vote.

Ivan Raszl, admin of AotW

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i vote for me :)

CuriousPencil's picture
CuriousPencil
4227 pencils

You'll devalue the currency if you do that: people will just sit upvoting to see their stock rise. Soon everyone will be pencil millionairres (on paper) and you'll have to invent pens, leading inevitably to civil war, brother against brother, in the fight for writing implements. Ugly, nasty times ahead Ivan, I hope you've seen Terminator, because the onslaught is going to have an Austrian accent, my friend, with optional toothbrush moustache.

So make it cost (like Fame, but without the sweat) instead: people will feel like they're giving their very lifeblood to compliment others, which is always a sweet psychology. But y'know, it's your site...

alanryder's picture
alanryder
14 pencils

Agreed with you Jaap. Sharing music is different from sharing music knowledge, which is probably what Wikipedia is after with this creative.

Whilst many university graduates struggle to find jobs, it's fascinating to see that many man and van operators are currently earning up to £5,000 per month.

Tom Megginson's picture
Tom Megginson
448 pencils

I absolutely love the whole campaign. I think it strikes the right balance between celebrating and lampooning nerds. After seeing it here, I wrote it up on Osocio.

sari's picture
sari
22 pencils
jackblack's picture
jackblack
2230 pencils

Nice. Well done.

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

The visual by itself does not tell me that the person is not sharing knowledge.

Nude Copy's picture
Nude Copy
1058 pencils

well ivan can u tell me what this whole pencil business is :O

Glut's picture
Glut
3947 pencils

Sorry for the ad, but me attention was on the conversation between Ivan and curious pencil. Nice ideas both of you!
Let´s make pencils more meaningful

LisaEve's picture
LisaEve
11 pencils

personally, i know a few folks who are ardent collectors/trivia aficionados/over-educated intellectuals/nerds -- i find these campaign portraits quite accurate, hilarious, and clever

luispiter's picture
luispiter
2756 pencils

ok... i love it

MissCopywriter's picture
MissCopywriter
168 pencils

Nice

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