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Agency: 
Published/Aired: 
January 2012
Description: 

If the key to good drama is conflict, then Wife Swap has it by the laundry load. It’s a show that isn’t just fun to watch but really lifts the lid on the different ways men and women choose to live and raise a family together.
Sydney agency Dynamix created a campaign that taps into flashpoint moments where a new wife lays down the law within the household.

Art Director:David Smith

NEW WIFE, NEW RULES
WIFE SWAP Australia
Mondays 7.30pm only on Lifestyle YOU
FOXTEL

Advertising Agency: Dynamix, Sydney, Australia
Creative Director: Ryan Hill
Copywriter: Ken Buchan
Photographer: Studio Commercial
Designer: Indah Shillingford
Group Account Director: Gareth Pask
Directors: XYZ Networks

Comments (6)

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Highest Rated

iambusy's picture
iambusy
Activity Score 2219

funny

busy.

ishiboy's picture
ishiboy
Activity Score 497

When it comes to TV programmes, content defines the creative... This ad wrote itself. Where is the leap?

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice

Hadrons's picture
Hadrons
Activity Score 6017

Lame

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 43434

Only the golf clubs really worked,

simonds08's picture
simonds08
Activity Score 598

if these were my new wifes rules, she would soon be my old wife.

iambusy's picture
iambusy
Activity Score 2219

funny

busy.

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