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Golf

Agency: 
Published/Aired: 
January 2012
Description: 

If the key to good drama is conflict, then Wife Swap has it by the laundry load. It’s a show that isn’t just fun to watch but really lifts the lid on the different ways men and women choose to live and raise a family together.
Sydney agency Dynamix created a campaign that taps into flashpoint moments where a new wife lays down the law within the household.

Art Director:David Smith

NEW WIFE, NEW RULES
WIFE SWAP Australia
Mondays 7.30pm only on Lifestyle YOU
FOXTEL

Advertising Agency: Dynamix, Sydney, Australia
Creative Director: Ryan Hill
Copywriter: Ken Buchan
Photographer: Studio Commercial
Designer: Indah Shillingford
Group Account Director: Gareth Pask
Directors: XYZ Networks

Comments (3)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

While you're at it... change your agency name.

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6017

Grow up.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture
iambusy
Activity Score 2219

don't...this works

busy.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

While you're at it... change your agency name.

The Jobless Writer
Will Think for Salary

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