Wienerschnitzel Chili Cheese Fries Eating Competition: Poster, 3

Posters to advertise the Chili Cheese Fries Eating Competition at the Queen Mary in Long Beach, California

Advertising Agency: DGWB Advertising, Santa Ana CA, USA
Creative Director: Dave Swartz, Jon Gothold
Art Director: Joe Cladis
Copywriter: Alan Josey
Photographer: Joe Cladis


Pedestrian's picture
492 pencils

The art direction is somewhat eye-catching. I wish the copywriter had given the writing a little more effort. All 3 headlines are practically the same, and not particularly memorable.

jrddl's picture
7 pencils

I disagree. I think the headlines are appropriate to the concept. They're supposed to be fight posters. I'm glad the headlines aren't over the top.

CurryJ's picture
955 pencils

Actually, I agree with Pedestrian...a bit more effort could have gone into the copy to allow it to gel better with the overall look...maybe something along the lines of George 'Deep stomach' Davis VS Chilly 'Spice Attack' Fries (Or something like that)

I think; therefore I am

theRock's picture
30 pencils

I like the writing, the concept is very good. Actually, I think the art direction could have been pushed a little bit. If the the ads had more of a weathered look they might have more emotion to them.

satrianee's picture
3748 pencils

For such an event... it's more than enough...

Reality Check's picture
Reality Check
1894 pencils

There's a certain familiar quality about these posters, but it doesn't matter.

Hibon's picture
3736 pencils

This reminds me of a great Ogilvy campaign in Mexico against violence. (same idea and art direction)

Simple ideas are the best !

Marlus Lau's picture
Marlus Lau
1808 pencils

well this is the best of the campaign, for me.

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