Wien Energie: Park
Reliable Energy
Wien Energie
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director / Art Director: Tolga Büyükdoganay
Art Director: Sebastian Kaufmann
Copywriter: Eva Sommeregger
Photographer: Oliver Gast
Illustrator: Malkasten


14 comments
Reminds me of that picture where Darth Vader is filling a jar with water from the ocean. Underneath saying "Sense, this picture makes none".
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similar concept years ago.. for an Indian company if i'm not mistaken..
"you are valued for your value so be valuable..."
Yes, it was for Happydent Whitening Gum, a brilliant ad. This, however is just too forced and dumb, especially the bathtub and car prints.
absolutely right.... Its just remind me about the Happydent AD
I remember it was a toothpaste tv ad.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
wow bad and forced. how is this reliable? And what do they even mean by that?
How the h%# they expect people to understand that?. At first (and second, and third) view, you think about accompaniment, suport, sth like that, not "reliable energy"
just reminds me of happydent commerrcial
What if they wore green overalls? They'd be like Doozers – very reliable.
Unfortunately 'what ifs' are only worth considering when they are less than 1 hour old.
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What do you do when you don't have an idea? Visualise one.
Will Think for Salary
Just Reminds me of Happydent AD....
There should be a prize for worst ads ever. That's what this is all about isn't it? This is a pledge for: “The Toothless Lion” category at Cannes, c’mon you have to admit it, I just guessed didn’t I?
Visualize world pizza.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
bad & poor.