Wickbold Light
Rehabilitation program for ex-fatties.
Advertising Agency: Publicis Brazil, São Paulo
Creative Director: Guilherme Jahara
Art Director: Carlos Eduardo Lopes
Copywriter: Adriano Matos
Illustrators: Carlos Eduardo Lopes
Published: March 2007
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15 Comments
ain't exactly original but still funny. whoo
I remember a time when I couldn't even see my own johnson. Thank god for diet bread, I can now, wear bikinis,ride a seesaw and tie my own shoes, Yipee!!!
... its already been done...
I had to laugh...but honestly its a bit mean towards overweight people isn't it. An ad is one thing, but calling them fatties is another
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
i kind of disagree, the soft-edge days to reduce fat are gone, it did not seem to be working, its time for a reality check, when u eat a lot, u become a FATTY, and when u r fat and too lazy to do something about it, u r a FATTY... maybe this time its gonna work :)
besides, this ad is even more proactive, it shows fat people what they're missing on, a comment up there came from an ex fat person, and she was happy about this ad! i say it works.
regards_______________________
http://shut.elmota.com
Yeah I guess youre right. My comment is hereby canceled. I apologise
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
i was not understand at first until i see the word fatties. ha ha. i don't know they can't tie their shoes...btw. why should it always be this layout.
http://jennywhx.blogspot.com jwhx:Visionary
because of their big fat fingers, and because of their belly. They cant see their feet. And dont have the motor skills with fat fingers.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Can we please let go of this style of execution? I usually look to agencies like Publicis for orginality and taknig the lead in the industry, but not today.
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brandon
www.brandonknowlden.com
funny idea. but the instructional diagram has been done to death.
péssimo.
Good campaign. That's the funniest.
"ex-fatties"? nice. sensitive.
Yes but if you're an ex-fatty you wouldn't mind. I like these. Well done to the agency.
its definatley different thinking. I like it.
Cheeky. Love it.
That's not an ad. THIS is an ad.
>>>> That's not an ad. THIS is an ad.