WHO: Snake
Content: 100% of the vicious heart
Advertising Agency: beijing dentsu, Beijing, China
Creative: Zhanfeng Sui
Art Directors: Zhanfeng Sui, Wenjin Chen
Copywriter: Chenning, Sunny Li
Photographer: Laobai
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31 Comments
0% of the making sense
don't get.
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http://comunique9.blogspot.com
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Comunique9
"0% of the making sense." hahaha...
amg lawlz
lost in translation...?
is this supposed to say that milk can be dangerous?
"Life, the universe and advertising"
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
yeah... it is dangerous.
"Chinese hospitals are fighting to save the lives of some of the 1,253 babies who have fallen sick after they were fed milk powder contaminated with an industrial chemical used to make plastic cups and saucers. "
source: http://www.timesonline.co.uk/tol/news/world/asia/article4758549.ece
the tiny part they didn't translate in the ad here is the line "Food safety; industry's responsibility".
100% awesome! great ad for people who lisntened already about the chinese contaminated milk powder story.
Critics are easy.
Zhanfeng Sui?
beijing dentsu, Beijing, China
incredibly bad
Zhanfeng Sui?
beijing dentsu, Beijing, China
incredibly bad
scary...
The Ad Mad
Well done: very powerful.
And yeah, you actually have to keep up on current events to understand an ad these days --- what a concept!
yes relevant, and done well. it could save a child's life.
alphayo aswani
succinct
alphayo aswani
alphayo aswani
It's a poisonous melamine snake!
www.storytellerscreative.com
..............................................
This is an awful scary thing for the eyes and the mind, and it could not send the message more directly.
Bravo
n8/create
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http://mimundoenotromundo.blogspot.com/
ahhhhhh
www.barcreativo.com
People would get the idea, there's some dangerous milk powder around... i think that the text was damaged by translation.
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Change it, change it now coz they will tomorrow.
i assume it's regarding the nasty, deadly milk the chinese have been selling.
I'm still thirsty.
http://justkiddingbutseriously.wordpress.com/
Superb. Disturbingly brilliant. A powerful piece of thought provoking advertising - a rare thing theses days.
It shouldn't translate directly from Chinese.
My version:
Content: 100% poisoned
---- Food safety, responsibility of manufacturer.
Brilliant ad. The English translation didn't do justice, though. Only a few Chinese are bilingual, so that's the result. Thank goodness the visual is powerful to get the message across.
Brilliant ad. The English translation didn't do justice, though. Only a few Chinese are bilingual, so that's the result. Thank goodness the visual is powerful to get the message across.
Brilliant ad...the English translation didn't do justice, though. Thank goodness the visual is simply brilliant.
a grave issue that is brilliantly presumed to have been read by everyone. perfect.
The news is everywhere...ergo, the presumption is valid, the ad is simple and it's better than good.
safely presumed to have been read by everyone. perfect.
this doesn't gives idea abt industrial responsibility
good job.
NO SAN LU