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WHO: Snake

WHO: Snake
Your rating: None Average: 6.1 (10 votes)

Content: 100% of the vicious heart

Advertising Agency: beijing dentsu, Beijing, China
Creative: Zhanfeng Sui
Art Directors: Zhanfeng Sui, Wenjin Chen
Copywriter: Chenning, Sunny Li
Photographer: Laobai

Comments

sneakyhands's picture 1843 pencils

0% of the making sense

jsantanaxp's picture 421 pencils

don't get.

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http://comunique9.blogspot.com

Quink's picture 246 pencils

"0% of the making sense." hahaha...

Rookieoftheyear's picture 38 pencils

amg lawlz

jochen's picture 391 pencils

lost in translation...?

is this supposed to say that milk can be dangerous?

"Life, the universe and advertising"

whitespace's picture 2061 pencils

yeah... it is dangerous.

"Chinese hospitals are fighting to save the lives of some of the 1,253 babies who have fallen sick after they were fed milk powder contaminated with an industrial chemical used to make plastic cups and saucers. "

source: http://www.timesonline.co.uk/tol/news/world/asia/article4758549.ece

the tiny part they didn't translate in the ad here is the line "Food safety; industry's responsibility".

dadada's picture 298 pencils

100% awesome! great ad for people who lisntened already about the chinese contaminated milk powder story.

Guest commenter's picture

Zhanfeng Sui?
beijing dentsu, Beijing, China

incredibly bad

Guest commenter's picture

Zhanfeng Sui?
beijing dentsu, Beijing, China

incredibly bad

TheAdMad's picture 557 pencils

scary...

SeanMartin's picture

Well done: very powerful.

And yeah, you actually have to keep up on current events to understand an ad these days --- what a concept!

Whip's picture 80 pencils

yes relevant, and done well. it could save a child's life.

alphayo's picture 16 pencils

alphayo aswani

succinct

alphayo aswani

alphayo's picture 16 pencils

alphayo aswani

STRTLRS's picture 1537 pencils

It's a poisonous melamine snake!

www.storytellerscreative.com

..............................................
www.storytellerscreative.com

n8's picture 20 pencils

This is an awful scary thing for the eyes and the mind, and it could not send the message more directly.
Bravo

n8/create

Favete's picture 344 pencils

People would get the idea, there's some dangerous milk powder around... i think that the text was damaged by translation.

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Change it, change it now coz they will tomorrow.

sloppy4's picture 1212 pencils

i assume it's regarding the nasty, deadly milk the chinese have been selling.

missed my turn's picture 426 pencils
Guest commenter's picture

Superb. Disturbingly brilliant. A powerful piece of thought provoking advertising - a rare thing theses days.

ahpitt's picture 350 pencils

It shouldn't translate directly from Chinese.

My version:

Content: 100% poisoned
---- Food safety, responsibility of manufacturer.

BE MY GUEST's picture

Brilliant ad. The English translation didn't do justice, though. Only a few Chinese are bilingual, so that's the result. Thank goodness the visual is powerful to get the message across.

BE MY GUEST's picture

Brilliant ad. The English translation didn't do justice, though. Only a few Chinese are bilingual, so that's the result. Thank goodness the visual is powerful to get the message across.

BE MY GUEST's picture

Brilliant ad...the English translation didn't do justice, though. Thank goodness the visual is simply brilliant.

devilfish's picture

a grave issue that is brilliantly presumed to have been read by everyone. perfect.

BE MY GUEST's picture 44 pencils

The news is everywhere...ergo, the presumption is valid, the ad is simple and it's better than good.

devilfish's picture

safely presumed to have been read by everyone. perfect.

dew drops's picture 90 pencils

this doesn't gives idea abt industrial responsibility

adaravind's picture 124 pencils

good job.

roi zhang's picture 132 pencils

NO SAN LU

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