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Lungs

Agency: 
Published/Aired: 
May 2014
Description: 

Print advertisment created by Nabaroski, Egypt for WHO, within the category: Public Interest, NGO.

Every strike could be your last.

Advertising Agency: Nabaroski, Cairo, Egypt
Creative / Senior Art Director: Mohamed Nabarawy
Copywriter: Shahir Serry

Comments (4)

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Highest Rated

jjf's picture
jjf
Activity Score 260

The public nowadays rarely use matches, they use lighters. Also, matches/lighters are used in a variety of different things, such as cooking healthy food. That, plus there's no 'tobacco' to be seen anywhere aside from the 'Tobacco Free Initiative' so the artwork, together with the copy, is ineffective. WHO approved of this, really? (pun not intended but yea). Anyway great effort, though the 'fire' could use some graphical improvements.

Uncertain's picture
Uncertain
Activity Score 568

I don't see lungs, I see xbox controllers.

Uncertain | Assumption is the Mother of All Fuckups

kleenex's picture
kleenex
Activity Score 46891

I see lungs, but they also do look like xbox controllers.

neztor's picture
neztor
Activity Score 42

I don't see tobacco.

jjf's picture
jjf
Activity Score 260

The public nowadays rarely use matches, they use lighters. Also, matches/lighters are used in a variety of different things, such as cooking healthy food. That, plus there's no 'tobacco' to be seen anywhere aside from the 'Tobacco Free Initiative' so the artwork, together with the copy, is ineffective. WHO approved of this, really? (pun not intended but yea). Anyway great effort, though the 'fire' could use some graphical improvements.

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