White King Power Clean: Hazchem

The hardest working toilet cleaner.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Director / Copywriter: Richard Lovell
Copywriter / Art Director: Michael Knox
Account Director: David Dumas
Photographer: Jamie MacFadyen
Retoucher: Cream Sydney
Senior Account Manager: Samantha Huyer


Andrej Troha's picture
Andrej Troha
613 pencils

Is this a play on "skid mark"? I sincerely hope it's not ...
Plus: why the hazmat suits? Shouldn't janitors and maids get them to?

CommandZ's picture
2484 pencils

It's totally a play on skid mark since there is only one, not two. Where do you think Richard found the "inspiration" for this? Ha!

Drogas Lovechild's picture
Drogas Lovechild
14 pencils

Skid mark(s) can be funny. Toilet humour isn't always the way to go but this is a good example of doing it differently. It makes you think. Always a good thing in advertising. Well done agency. Well done client.

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