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Agency: 
Published/Aired: 
July 2011
Description: 

Print advertisment created by BBDO, India for White Collar Hippies, within the category: Transport.

Advertising Agency: BBDO, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Director: Sandeep Sawant, Rajdeepak Das, Josy Paul
Art Director: Sandeep Sawant, Manasi Sankhe, Rajdeepak Das
Copywriter: Yohan Daver, Josy Paul, Rajdeepak Das
Account Director: Luv Chaturvedi
Retoucher: Hitesh Shah, Sandeep Sawant, Vinayak Kurade, Sameet Koyande, Shankar Yelugu
Photographer: Avadhut Hembade

Comments (2)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

It's ugly and troubling, but for a white collar hipster, that means it's working. I think this brand of beating somebody over the head with grim cynicism will appeal strongly to hipsters everywhere.

(And I see they said "hippies", not "hipsters". I'm reading between the lines.)

That's it.

Bob.C's picture
Bob.C
Activity Score 1159

Strongly dislike the others but can see some logic in this, maybe a campaign of infographics closer to this one but with a positive call to action would motivate potential customers.

Billoughsby's picture
Billoughsby
Activity Score 5142

It's ugly and troubling, but for a white collar hipster, that means it's working. I think this brand of beating somebody over the head with grim cynicism will appeal strongly to hipsters everywhere.

(And I see they said "hippies", not "hipsters". I'm reading between the lines.)

That's it.

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