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Whiskas: Rat

Whiskas: Rat
Your rating: None Average: 6.8 (38 votes)

Smart cats prefer whiskas.

Copywriter: Sangeeta Vinay
Concept / Illustrator: Harshik Suraiya

Comments

capton john's picture 636 pencils

Nice concept! I liked execution in different style.

Think, Act, Invent.

thirty6chambers's picture 1468 pencils

The whole concept of not needing something because there's a better alternative(the product) is over used. There needs to be a more clever or interesting twist to it. As far as the illustration goes... it looks like a screenshot from an amateur cartoon made in Flash.

Toro's picture 1021 pencils

What a great campaign. Very simple, very effective.

ManchuChanchu's picture 701 pencils

The idea is interesting. the illustrations a bit tacky. Hire an illustrator!

nileshsingh's picture 110 pencils

impressed

monicamexico's picture 832 pencils

Take out the tag and simply make it for Whiskas. In other words, the cats love the food so much, they've decided to make friends with other food sources. No need to talk about the cats being smart.

rocketman's picture 391 pencils

agree 100%

Big Friendly Monster 822's picture 159 pencils

Nice campaign but i think the illustration needs some help over there. Makes it look as though it came from an amateur or a student.

anny's picture 10 pencils

yep! the concept and illustrations both are brilliant, but for copy i'll agree lil bit with monicamexico & rocketman.
all & all keep it up.

second_creator's picture 446 pencils

NICE

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

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