Whiskas: Rat
Smart cats prefer whiskas.
Copywriter: Sangeeta Vinay
Concept / Illustrator: Harshik Suraiya
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10 Comments
Nice concept! I liked execution in different style.
Think, Act, Invent.
Think, Act, Invent.
www.narendrakeshkar.com
The whole concept of not needing something because there's a better alternative(the product) is over used. There needs to be a more clever or interesting twist to it. As far as the illustration goes... it looks like a screenshot from an amateur cartoon made in Flash.
What a great campaign. Very simple, very effective.
The idea is interesting. the illustrations a bit tacky. Hire an illustrator!
impressed
Take out the tag and simply make it for Whiskas. In other words, the cats love the food so much, they've decided to make friends with other food sources. No need to talk about the cats being smart.
agree 100%
Nice campaign but i think the illustration needs some help over there. Makes it look as though it came from an amateur or a student.
yep! the concept and illustrations both are brilliant, but for copy i'll agree lil bit with monicamexico & rocketman.
all & all keep it up.
NICE
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise