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10 comments

capton john's picture
capton john
642 pencils

Nice concept! I liked execution in different style.

Think, Act, Invent.

Think, Act, Invent.
www.narendrakeshkar.com

thirty6chambers's picture
thirty6chambers
1464 pencils

The whole concept of not needing something because there's a better alternative(the product) is over used. There needs to be a more clever or interesting twist to it. As far as the illustration goes... it looks like a screenshot from an amateur cartoon made in Flash.

Toro's picture
Toro
1007 pencils

What a great campaign. Very simple, very effective.

ManchuChanchu's picture
ManchuChanchu
701 pencils

The idea is interesting. the illustrations a bit tacky. Hire an illustrator!

nileshsingh's picture
nileshsingh
110 pencils

impressed

monicamexico's picture
monicamexico
830 pencils

Take out the tag and simply make it for Whiskas. In other words, the cats love the food so much, they've decided to make friends with other food sources. No need to talk about the cats being smart.

rocketman's picture
rocketman
387 pencils

agree 100%

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

Nice campaign but i think the illustration needs some help over there. Makes it look as though it came from an amateur or a student.

anny's picture
anny
10 pencils

yep! the concept and illustrations both are brilliant, but for copy i'll agree lil bit with monicamexico & rocketman.
all & all keep it up.

second_creator's picture
second_creator
754 pencils

NICE

copywriter

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