Whiskas Light: Workout, 3

No workout. Healthy cats.

Advertising Agency: BBDO, Buenos Aires, Argentina
Photography Studio: Sisso Chouela
Executive Creative Directors: Ramiro Rodriguez Cohen, Rodrigo Grau
Art Director: Patricio Elfi
Production Manager: Luli Dragan
Account Executive: Soledad Rivas
Copywriter: Juan Pablo Carrizo
Photographer: Sisso Chouela
Illustrator: Martin Ledesma

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29 comments

Guest's picture
Guest

Healthy? they look dead to me, on the floor.... just lying there!!!

Guest's picture
Guest

That's the idea stupid. The cats are just lying there and doing nothing.

Guest's picture
Guest

but look dead

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

On first glance thought they where attached to the wall.
like the old three ducks in a row

www.jpmountford.com

Guest's picture
Guest

increíble las graficas.
Super bien, buenisimo insight de gatos.
Excelente el juego.
Bonito arte, lindo pack.

sirvan's picture
sirvan
29870 pencils

I agree they look dead. It's not a bad ad, though. But you only need one.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Ok. Everybody look dead when sleeping.

Guest's picture
Guest

the thing is, if u got cats, u know how they sleep.
they lay down anywhere, they sleep so deep, they dont care where.
Its a great insight.

Guest's picture
Guest

Excelent execution and good copy, although resource is very used in many video clips and even commercials as Nike.

Guest's picture
Guest

this is funny.....good job...fuck the haters

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

funny....cat people will like this.

Emran Hayat's picture
Emran Hayat
832 pencils

i like it... but aint a stupid healthy cat

Creativity is a natural extension of our enthusiasm

asifthebest's picture
asifthebest
88 pencils

Different Insight ! Like it!

Guest's picture
Guest

perfect

reject_subject's picture
reject_subject
209 pencils

I still think they could work just a little bit on the cat! I get the point, but she really looks like dead :)

Guest's picture
Guest

Yea i think its a great ad. Very clever.

Guest's picture
Guest

The cat obviously wasn't taking any notice of what the art director was telling him. Must of been the cats first ad, I'm sure with experience the cat will make lazy look less like dead. Still love the ad.

insight_3j's picture
insight_3j
45 pencils

just cute... :)

no_user's picture
no_user
125 pencils

Very good campaign. But it uses the same resource of an Almap BBDO campaign for Gol Linhas Aéreas.

http://adsoftheworld.com/media/print/gol_airlines_balloon

Guest's picture
Guest

IT HAPENNS WHEN YOU DON´T HAVE AN IDEA BUT AN INTERNET RESOURCE.

everartz's picture
everartz
7611 pencils

this is like an optical illusion, but its good... also the headline is a bit misleading in the beginning

| Everartz |

Guest's picture
Guest

ya esta hecho miles de veces, brasil, francia, holanda. Una con bicicletas el mismo recurso.

Guest's picture
Guest

usually they just mount the head on the wall, not the whole animal. freaky.

stay way from my cat, whiskas.

theanc's picture
theanc
2778 pencils

Cool execution.

SellerG's picture
SellerG
14 pencils

The cat looks dead, so let me get this straight whiskas kills your cat?

I love ink

Guest's picture
Guest

it means the cat eats the healthy food is as gd as exercising. so the above visual shows a sleeping cat looks like its exercising

Guest's picture
Guest

It looks like a Puma ad.

Guest's picture
Guest

k mierad aes estra waaaaaaaaaaaaaaa conxas de su madre aprendan al camilo reyes....

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