Whiskas Light: Workout, 2
No workout. Healthy cats.
Advertising Agency: BBDO, Buenos Aires, Argentina
Photography Studio: Sisso Chouela
Executive Creative Directors: Ramiro Rodriguez Cohen, Rodrigo Grau
Art Director: Patricio Elfi
Production Manager: Luli Dragan
Account Executive: Soledad Rivas
Copywriter: Juan Pablo Carrizo
Photographer: Sisso Chouela
Illustrator: Martin Ledesma


9 Comments
Bronze in Clio, too much for this ad.
Perhaps the headline works better in Spanish and this is translated? It is a bit cryptic in English. I've never thought cats needed to work out anyway.
Clever ad, though i'm not sure the average consumer will get it.
Clever ad, even if hardly immediate.
great! you have to be a bit slow to not get it.
Done once and again and again...
http://www.janvonholleben.com/dreams_of_flying.php?n=1
http://adsoftheworld.com/media/print/gol_airlines_balloon
http://www.youtube.com/watch?v=T5g1iwmGPfk
http://www.youtube.com/watch?v=2_HXUhShhmY&feature=fvst
http://www.boardsmag.com/screeningroom/tvfilm/3170
straight punch in the jury face.
isn't that a stuffed cat?
Another Puma ad.