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15 comments

Blahg's picture
Blahg
616 pencils

Good but easily passed over. This is a great example of someone pushing a creative idea that is not likely to be worth their clients bang for the buck.

itch's picture
itch
806 pencils

not bad..

* it's not how good you are. it's how good you want it to be *

justpassingby's picture
justpassingby
1368 pencils

that is so damn predictable, lazy thinking from the creatives

BLACKLIGHT's picture
BLACKLIGHT

very disturbing

raverus's picture
raverus
1478 pencils

Zzzzzzzzz

lamz's picture
lamz
208 pencils

very disturbing because there is a cat's pix on the packaging..
these little details matter..

puppiepoppy's picture
puppiepoppy
1636 pencils

This suxs!

TorD's picture
TorD

Boring and simply not imaginative. This idea has been done a thousand times over, and it's not interesting any more. They could at /least/ use some decent typography, even though they apparently wanted to "keep it simple"...

Two thumbs down.

marco's picture
marco
118 pencils

I think the client would want thier product to be bigger. Maybe lose a few fish & crop in tighter which will allow the idea to work a little quicker.

addyhoch10's picture
addyhoch10
2592 pencils

the first thing that came to my mind was that they use everything that gets into their fishing nets and can't be sold as normal food fish (and that's probably how it is).

but what's the point?
is there any of the shown fish in the whiskas pack?
is whiskas supposed to be as fresh as it was just another fish?
there's a copywriter mentioned, how about a short line then?

puppiepoppy's picture
puppiepoppy
1636 pencils

I'M NOT SAYING THAT THIS AD IS GOOD. BUT SOME OF THE WORLD'S MOST AWARDED CAMPAIGNS ARE BRAINCHILD OF COPYWRITER OR COPY BASED CD. WHEN A COPYWRITER WORK ON A PIECE OF WORK, IT'S NOT NECESSARY NEED TO HAVE A COPY/ HEADLINE....IN FACT, IT CAN BE JUST VISUAL DRIVEN!

addyhoch10's picture
addyhoch10
2592 pencils

you're right, i didn't want to say that every ad with a copywriter involved needs a copy/headline.
but i think this ad could use a short line since this is definitely NOT one of the world's best campaigns with a strong and meaningful visual.
as i said, i don't really get what they're trying to say.

oh, and you might not have noticed but it seems you accidentally pressed your caps lock key.

strongbone's picture
strongbone
107 pencils

Not bad... like student work. and why need 2 Art Directors?

Maxwedge's picture
Maxwedge
558 pencils

A/D 1 to A/D 2...

"Damn, it's 10pm and we still dont have a campaign idea for the morning. Bugger this, lets grab a bite to eat at the food hall. Maybe we'll think of something."

:-D

leanmeat's picture
leanmeat
28 pencils

WAY too self indulgent! I'm sure the client will be first to agree

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