Whirlpool: Pizza

Whirlpool 6th sense. It takes care of environment.

Advertising Agency: Publicis Milan, Italy
Creative Directors: Vincenzo gasbarro, Luca Scotto di Carlo
Art Director: Salvatore Urso
Copywriter: Umberto Bartolini
Published: January 2009

14 comments

Guest's picture
Guest

why a piece of pizza?

-DaMontana-'s picture
-DaMontana-
118 pencils

i don't get this

Guest's picture
Guest

so... how does this take care of the environment? is it solar powered? uses less energy? think it needs a line that explains the benefit a bit more.

Guest's picture
Guest

So agree! but come on the graphics are well done. ;)

Alistair C.'s picture
Alistair C.
692 pencils

that looks like a piece of cake, not pizza. And it tells me that either the oven bakes disgusting pizza, or it uses so much energy that affects climate change and literally bakes our earth. To sum up, it does not make sense.

Guest's picture
Guest

First of all, looks like a piece of pie to me. Second of all, it is vague. I agree on how it is green... after all, it is a conventional oven which actually took me a while to figure out. Companies are getting lost in the idea of green instead of actually implementing the idea into everyday lives. Looks to me like it probably uses 10% less energy than a previous model; therefore, it is green and because it's under that fashionable label right now it'll sell like hotcakes. Ehh...

ginu's picture
ginu
140 pencils

confusing........

Guest's picture
Guest

http://psyho.ua/rus/portfolio/all/madagascar/pie/page6/ — this was made in 2008 by the Psyho, ukrainian design studio..
It looks like the "new" design for Whirlpool, doesn't it?

Emran Hayat's picture
Emran Hayat
832 pencils

whatever guyz.. i like it

Creativity is a natural extension of our enthusiasm

Whatsamatta U's picture
Whatsamatta U
34 pencils

how how how??? it needs much more then 'It takes care of the environment' line to really be convincing...

Guest's picture
Guest

bad art direction, bad concept. bad ad.

Notorious's picture
Notorious
631 pencils

copy

outsmart me, if you can

Notorious's picture
Notorious
631 pencils

done for Nissan by TBWA middle east long time ago...
here's the link..
http://mediame.com/image_media/print/nissan_rocks?size=fullsize

poor thieves

outsmart me, if you can

Guest's picture
Guest

Your mother is a poor thief.

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