Whirlpool: Pizza
Whirlpool 6th sense. It takes care of environment.
Advertising Agency: Publicis Milan, Italy
Creative Directors: Vincenzo gasbarro, Luca Scotto di Carlo
Art Director: Salvatore Urso
Copywriter: Umberto Bartolini
Published: January 2009
14 comments
why a piece of pizza?
i don't get this
so... how does this take care of the environment? is it solar powered? uses less energy? think it needs a line that explains the benefit a bit more.
So agree! but come on the graphics are well done. ;)
that looks like a piece of cake, not pizza. And it tells me that either the oven bakes disgusting pizza, or it uses so much energy that affects climate change and literally bakes our earth. To sum up, it does not make sense.
First of all, looks like a piece of pie to me. Second of all, it is vague. I agree on how it is green... after all, it is a conventional oven which actually took me a while to figure out. Companies are getting lost in the idea of green instead of actually implementing the idea into everyday lives. Looks to me like it probably uses 10% less energy than a previous model; therefore, it is green and because it's under that fashionable label right now it'll sell like hotcakes. Ehh...
confusing........
http://psyho.ua/rus/portfolio/all/madagascar/pie/page6/ — this was made in 2008 by the Psyho, ukrainian design studio..
It looks like the "new" design for Whirlpool, doesn't it?
whatever guyz.. i like it
Creativity is a natural extension of our enthusiasm
how how how??? it needs much more then 'It takes care of the environment' line to really be convincing...
bad art direction, bad concept. bad ad.
copy
outsmart me, if you can
done for Nissan by TBWA middle east long time ago...
here's the link..
http://mediame.com/image_media/print/nissan_rocks?size=fullsize
poor thieves
outsmart me, if you can
Your mother is a poor thief.