Whirlpool ECO-Fridge: Broccoli

ECO-fridge G17
Preserves much more than your food

Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Photographer: Domino, Uruguay
Retouch: Carlos Nieves

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20 comments

atb2005's picture
atb2005
13567 pencils

Tagline is good. Art direction is ok. Too many broccoli ("trees"). Maybe some additional work in Photoshop or a few other veggies thrown in?

Dadaism's picture
Dadaism
161 pencils

I dun think any other veggie look like trees

atb2005's picture
atb2005
13567 pencils

You are right. I was thinking about beautiful scenery or something.

satrianee's picture
satrianee
3748 pencils

cauliflower maybe?

Dadaism's picture
Dadaism
161 pencils

Really love this! Flawless~

eugenius's picture
eugenius
396 pencils
atb2005's picture
atb2005
13567 pencils

Thank you so much for posting these links! YES, that's what I meant when I said a beautiful scenery. That's so much better. It has some color in it.. variety..

Adaddicted's picture
Adaddicted
3435 pencils

perfect imagery!

withalltherespects

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

perromalo's picture
perromalo
429 pencils

I love it. The retouching is fantastic, too. If you have ever flown above the rainforest, you might have noticed that it looks exactly the same. Good job.

checkhill's picture
checkhill
465 pencils

WOW

guru84's picture
guru84
91 pencils

Simply LOVE this idea..
and the copy is just perfect..

AWESOME..

nayel's picture
nayel
29 pencils

it s nice

Dzsoi's picture
Dzsoi
5268 pencils

Deep thought, excellent line, perfect visual. Simple & great! Linked ads are so far from this... in all sense.

R U serious's picture
R U serious
405 pencils

Google: Carl Warner Foodscapes

Say my name, say my name...

aRianna_.'s picture
aRianna_.
281 pencils

completely agree with atb2005! Or if they wanted just broccoli, maybe a brighter green would've nailed it better. Right now it looks foggy, which I think takes away the freshness of the food. I would've liked some water drops, like dew on the top of the broccoli...

Meshrum's picture
Meshrum
281 pencils

Together, the line and the visual complete the idea. Good work

Guest's picture
Guest

throw in other Veggies? Sounds like a bad client comment - always trying to change it for the sake of change. The simplicity of the ad makes brilliant and memorable. The "fogginess" makes it look like the rainforest dual image intended. Nice stuff

Guest's picture
Guest

LOVE IT.

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