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Broccoli

Published/Aired: 
April 2010
Description: 

ECO-fridge G17
Preserves much more than your food

Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Photographer: Domino, Uruguay
Retouch: Carlos Nieves

Comments (20)

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Highest Rated

Guest's picture
Guest

LOVE IT.

atb2005's picture
atb2005
Activity Score 13561

Tagline is good. Art direction is ok. Too many broccoli ("trees"). Maybe some additional work in Photoshop or a few other veggies thrown in?

Dadaism's picture
Dadaism
Activity Score 161

I dun think any other veggie look like trees

atb2005's picture
atb2005
Activity Score 13561

You are right. I was thinking about beautiful scenery or something.

satrianee's picture
satrianee
Activity Score 3748

cauliflower maybe?

Dadaism's picture
Dadaism
Activity Score 161

Really love this! Flawless~

eugenius's picture
eugenius
Activity Score 396
atb2005's picture
atb2005
Activity Score 13561

Thank you so much for posting these links! YES, that's what I meant when I said a beautiful scenery. That's so much better. It has some color in it.. variety..

Adaddicted's picture
Adaddicted
Activity Score 3435

perfect imagery!

withalltherespects

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

perromalo's picture
perromalo
Activity Score 429

I love it. The retouching is fantastic, too. If you have ever flown above the rainforest, you might have noticed that it looks exactly the same. Good job.

shitmonk's picture
shitmonk
Activity Score 465

WOW

guru84's picture
guru84
Activity Score 91

Simply LOVE this idea..
and the copy is just perfect..

AWESOME..

nayel's picture
nayel
Activity Score 34

it s nice

Dzsoi's picture
Dzsoi
Activity Score 8087

Deep thought, excellent line, perfect visual. Simple & great! Linked ads are so far from this... in all sense.

R U serious's picture
R U serious
Activity Score 416

Google: Carl Warner Foodscapes

Say my name, say my name...

aRianna_.'s picture
aRianna_.
Activity Score 281

completely agree with atb2005! Or if they wanted just broccoli, maybe a brighter green would've nailed it better. Right now it looks foggy, which I think takes away the freshness of the food. I would've liked some water drops, like dew on the top of the broccoli...

Meshrum's picture
Meshrum
Activity Score 281

Together, the line and the visual complete the idea. Good work

Guest's picture
Guest

throw in other Veggies? Sounds like a bad client comment - always trying to change it for the sake of change. The simplicity of the ad makes brilliant and memorable. The "fogginess" makes it look like the rainforest dual image intended. Nice stuff

Guest's picture
Guest

LOVE IT.

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