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Asics

Agency Network: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by Publicis, Romania for Whirlpool, within the category: Electronics, Technology.

Bring back your sportswear with the Whirlpool Sports Washer.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Raluca Băraru
Copywriter: Dan Frînculescu
Account Director: Liana Negrea

Comments (7)

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Ramat Ajala's picture
Ramat Ajala
Activity Score 792

Uh?

karruza's picture
karruza
Activity Score 290

ookaay.. not very convincing tho

Wordfruit's picture
Wordfruit
Activity Score 1023

I think some people would like this, but I'm not sure it would have very broad appeal.

Did you talk to asics about using their logo? I don't know the legalities, but you might not want them giving you jip.

kleenex's picture
kleenex
Activity Score 49614

HUH!?!?!!?!?!?!?!

akshaysrikar's picture
akshaysrikar
Activity Score 420

So, is this ad implying that, without Whirlpool, Asics is shit? Just asking.

salil.sharma's picture
salil.sharma
Activity Score 2428

What the concept behind it
no combination between copy & graphic
poor work not expected from Whirlpool

Designer Don't Do Different Things
They Do Things Differently

d_mathis's picture
d_mathis
Activity Score 38

Designmasti, you're really annoying. The concept is simple. Smelly shoes + Whirlpool Sports Washer = Clean Asics... Simple concept, clean execution. I like it.

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