Whirlpool: Asics

Bring back your sportswear with the Whirlpool Sports Washer.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Raluca Băraru
Copywriter: Dan Frînculescu
Account Director: Liana Negrea

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Ramat Ajala's picture
Ramat Ajala
604 pencils


karruza's picture
290 pencils

ookaay.. not very convincing tho

Wordfruit's picture
1023 pencils

I think some people would like this, but I'm not sure it would have very broad appeal.

Did you talk to asics about using their logo? I don't know the legalities, but you might not want them giving you jip.

kleenex's picture
25588 pencils


akshaysrikar's picture
420 pencils

So, is this ad implying that, without Whirlpool, Asics is shit? Just asking.

salil.sharma's picture
2278 pencils

What the concept behind it
no combination between copy & graphic
poor work not expected from Whirlpool

d_mathis's picture
38 pencils

Designmasti, you're really annoying. The concept is simple. Smelly shoes + Whirlpool Sports Washer = Clean Asics... Simple concept, clean execution. I like it.

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