WFP Cero Hambre: Boy
The only thing he should lack is hunger. Let 's make something, call 1-800 ALIMENTAME and be part of those who take action. Nutrition Facts 0 grams.
Agency: Publicom Lowe, Honduras
General Creative Director: Juan Jesús Martínez
Creative and Art Director: Franklin Guevara
Copywriter: Sergio Burgos
Photographer: Franklin Guevara
Clients: Graciela María, Yadira Avendaño
Published: January 2007
8 Comments
That one is a lot easier to read.
I like it.
8/10
www.aaasmith.blogspot.com
this is top class photography n art..really!
~ old habits die hard, older ones never do ~
the nutrition facts label nailed it. its powerful and thoughtful
regards_______________________
http://shut.elmota.com
I've also done an ad with the nutrition label in it like everybody else, but it certainly didn't look this impactful...
Very nice.
Beauty!
This is picky, bu I wish the nutrition label was straight instead of tilted. Its always completely straight on packaging. Tilting it kills the effect a bit and looks like a mistake because its only sliiiightly tilted.
nice though
no i think the tilting is to simulate the titled position of the boy, in other words it looks straight all together
regards_______________________
http://shut.elmota.com
normally the nutrition labels are on food boxes. this ad can be interpreted as 'this boy is not nutritional food'. by the way, the retouching is obviously came from 3 slides, background, a boy and the sky. the lighting is not quite correct.