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WFP Cero Hambre: Boy

WFP Cero Hambre: Boy
Your rating: None Average: 10 (1 vote)

The only thing he should lack is hunger. Let's make something, call 1-800 ALIMENTAME and be part of those who take action. Nutrition Facts 0 grams.

Agency: Publicom Lowe, Honduras
General Creative Director: Juan Jesús Martínez
Creative and Art Director: Franklin Guevara
Copywriter: Sergio Burgos
Photographer: Franklin Guevara
Clients: Graciela María, Yadira Avendaño
Published: January 2007

Comments

A. J. SMITH's picture 2850 pencils
A. J. SMITH | Fri, 2007-03-23 11:34

That one is a lot easier to read.

I like it.

8/10

www.aaasmith.blogspot.com

chintan ruparel's picture 1518 pencils
chintan ruparel | Fri, 2007-03-23 11:48

this is top class photography n art..really!

~ old habits die hard, older ones never do ~

Shut Theory's picture 517 pencils
Shut Theory | Fri, 2007-03-23 12:12

the nutrition facts label nailed it. its powerful and thoughtful

regards_______________________
http://shut.elmota.com

Jet Propulsion Lab's picture 10602 pencils
Jet Propulsion Lab | Fri, 2007-03-23 13:32

I've also done an ad with the nutrition label in it like everybody else, but it certainly didn't look this impactful...

Very nice.

PaulyG_fill in the blank's picture 1154 pencils
PaulyG_fill in the blank | Fri, 2007-03-23 15:44

Beauty!

scarfinati's picture 728 pencils
scarfinati | Fri, 2007-03-23 17:06

This is picky, bu I wish the nutrition label was straight instead of tilted. Its always completely straight on packaging. Tilting it kills the effect a bit and looks like a mistake because its only sliiiightly tilted.

nice though

Shut Theory's picture 517 pencils
Shut Theory | Sat, 2007-03-24 03:42

no i think the tilting is to simulate the titled position of the boy, in other words it looks straight all together

regards_______________________
http://shut.elmota.com

mrtalented's picture 2181 pencils
mrtalented | Sat, 2007-03-24 13:39

normally the nutrition labels are on food boxes. this ad can be interpreted as 'this boy is not nutritional food'. by the way, the retouching is obviously came from 3 slides, background, a boy and the sky. the lighting is not quite correct.

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