Weylandts Furniture: Wood

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How Do we take a Brand that Focus traditionally on brand ads and make the shift to showcase products without losing the simplicity and brand feel of their previous campaigns? Create QR codes from materials they use in their Furniture, crafted QR codes.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director / Copywriter: Gordon Ray
Art Director: Maximilian Pazak
Photographer: Dirk Pieters
Published: July 2012

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6 comments

pencilhead's picture
pencilhead
212 pencils

BORING!!!!!

certaintly's picture
certaintly
4060 pencils

yup boring.
i see no idea

kleenex's picture
kleenex
22696 pencils

I say it is a nice use of the QR code.

Inkwell's picture
Inkwell
148 pencils

Clever idea, but only if it worked. I'd be interested in seeing the results of the campaign.

Mongoose's picture
Mongoose
4981 pencils

I wish they had crafted the entire series of QR codes out of stuff they are selling. Eg. wooden QR code with a bit of wood-shavings on the floor

Make the logo Bigger and the black, Darker!

baliais's picture
baliais
2291 pencils

Gosh.. QR code again.

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