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Published/Aired: 
July 2012
Description: 

How Do we take a Brand that Focus traditionally on brand ads and make the shift to showcase products without losing the simplicity and brand feel of their previous campaigns? Create QR codes from materials they use in their Furniture, crafted QR codes.

Explore our range of hand crafted leather sofas.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director / Copywriter: Gordon Ray
Art Director: Maximilian Pazak
Photographer: Dirk Pieters

Comments (6)

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Highest Rated

baliais's picture
baliais
Activity Score 2608

Gosh.. QR code again.

pencilhead's picture
pencilhead
Activity Score 231

BORING!!!!!

certaintly's picture
certaintly
Activity Score 3994

yup boring.
i see no idea

kleenex's picture
kleenex
Activity Score 44045

I say it is a nice use of the QR code.

Inkwell's picture
Inkwell
Activity Score 148

Clever idea, but only if it worked. I'd be interested in seeing the results of the campaign.

Mongoose's picture
Mongoose
Activity Score 4961

I wish they had crafted the entire series of QR codes out of stuff they are selling. Eg. wooden QR code with a bit of wood-shavings on the floor

Make the logo Bigger and the black, Darker!

baliais's picture
baliais
Activity Score 2608

Gosh.. QR code again.

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