Weylandts Furniture: Stitched

Uncover or range of finely stitched linens.

How Do we take a Brand that Focus traditionally on brand ads and make the shift to showcase products without losing the simplicity and brand feel of their previous campaigns? Create QR codes from materials they use in their Furniture, crafted QR codes.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director / Copywriter: Gordon Ray
Art Director: Maximilian Pazak
Photographer: Dirk Pieters
Published: July 2012