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Published/Aired: 
July 2012
Description: 

How Do we take a Brand that Focus traditionally on brand ads and make the shift to showcase products without losing the simplicity and brand feel of their previous campaigns? Create QR codes from materials they use in their Furniture, crafted QR codes.

Discover our range of crafted wooden furniture.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director / Copywriter: Gordon Ray
Art Director: Maximilian Pazak
Photographer: Dirk Pieters

Comments (1)

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Highest Rated

Mongoose's picture
Mongoose
Activity Score 4961

What is so great about a QR code on leather background?

Make the logo Bigger and the black, Darker!

Mongoose's picture
Mongoose
Activity Score 4961

What is so great about a QR code on leather background?

Make the logo Bigger and the black, Darker!

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