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Bar code

Agency: 
Published/Aired: 
December 2010
Description: 

Keep your imports and exports moving

Advertising Agency: Lavender, Sydney, Australia
Executive Creative Director: Luke Chess
Creative Director: Tan Gout Nee
Art Director: Darren Seddon
Copywriter: Justin Olding
Illustration: The Craft Shop

Comments (16)

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Highest Rated

raw tuna's picture
raw tuna
Activity Score 837

Good visual, shit bank.

Guest's picture
Guest

wow.

Guest's picture
Guest

Great!

suresh90's picture
suresh90
Activity Score 620

Nice concept and illustration :)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely visual, I do feel the copy somehow fails to connect it.

Guest's picture
Guest

You're right about the copy: "... and keep your supply chainstable."

jackblack's picture
jackblack
Activity Score 2350

Nice. Very hard to do good work for banks. Well done.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Nicest barcode I've ever seen!

Girlfireice's picture
Girlfireice
Activity Score 254

Nice concept

Oblabla's picture
Oblabla
Activity Score 298

i can feel the "export and import from the picture" maybe it's the fact that it's a barcode..the overall image doesn't fit with the copy

Oblabla.wordpress.com

CuriousPencil's picture
CuriousPencil
Activity Score 4225

@Oblabla, the barcode is perfect: palletised goods also use the barcode for track/trace of large shipments. And this image is a fantastically clever way of looking behind the barcode, really well done. Apart from, as "guest" above spotted, the missing space in the copy. Still only slightly detracts from a very clever ad.

Oblabla's picture
Oblabla
Activity Score 298

ya i understand now :) thanks ! xD

Oblabla.wordpress.com

michelangelo's picture
michelangelo
Activity Score 660

Although the barcode has been used, twisted, manipulated and what not a million times, this thing worx

Mottu's picture
Mottu
Activity Score 37

Nice concept

mottu

Sebas Wuschelkopf's picture
Sebas Wuschelkopf
Activity Score 12

Buen concepto, bien tratado, me gusto! ..

elsebacreativo.blogspot.com

sbasrur's picture
sbasrur
Activity Score 18

Love the idea! Apart from the oversight of punctuation in a few places in the copy, this is a lovely ad.

raw tuna's picture
raw tuna
Activity Score 837

Good visual, shit bank.

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