Westpac Bank: Bar code

Keep your imports and exports moving

Advertising Agency: Lavender, Sydney, Australia
Executive Creative Director: Luke Chess
Creative Director: Tan Gout Nee
Art Director: Darren Seddon
Copywriter: Justin Olding
Illustration: The Craft Shop

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16 comments

Guest's picture
Guest

wow.

Guest's picture
Guest

Great!

suresh90's picture
suresh90
620 pencils

Nice concept and illustration :)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely visual, I do feel the copy somehow fails to connect it.

Guest's picture
Guest

You're right about the copy: "... and keep your supply chainstable."

jackblack's picture
jackblack
2261 pencils

Nice. Very hard to do good work for banks. Well done.

LeeHarvey's picture
LeeHarvey
3045 pencils

Nicest barcode I've ever seen!

Girlfireice's picture
Girlfireice
254 pencils

Nice concept

Oblabla's picture
Oblabla
298 pencils

i can feel the "export and import from the picture" maybe it's the fact that it's a barcode..the overall image doesn't fit with the copy

Oblabla.wordpress.com

CuriousPencil's picture
CuriousPencil
4227 pencils

@Oblabla, the barcode is perfect: palletised goods also use the barcode for track/trace of large shipments. And this image is a fantastically clever way of looking behind the barcode, really well done. Apart from, as "guest" above spotted, the missing space in the copy. Still only slightly detracts from a very clever ad.

Oblabla's picture
Oblabla
298 pencils

ya i understand now :) thanks ! xD

Oblabla.wordpress.com

michelangelo's picture
michelangelo
660 pencils

Although the barcode has been used, twisted, manipulated and what not a million times, this thing worx

Mottu's picture
Mottu
37 pencils

Nice concept

mottu

Sebas Wuschelkopf's picture
Sebas Wuschelkopf
12 pencils

Buen concepto, bien tratado, me gusto! ..

elsebacreativo.blogspot.com

sbasrur's picture
sbasrur
18 pencils

Love the idea! Apart from the oversight of punctuation in a few places in the copy, this is a lovely ad.

The Mad Adder's picture
The Mad Adder
212 pencils

Good visual, shit bank.

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