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Son-Mother

Agency: 
Published/Aired: 
July 2010
Description: 

Fast worldwide money transfer. Western Union.

Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrators: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar

Comments (17)

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Highest Rated

Guest's picture
Guest

creative idea... nicely executed !

monsieurange's picture
monsieurange
Activity Score 520

The concept is too big for these simple ads.

Guest's picture
Guest

Hmm! 50-50.

pwizzle's picture
pwizzle
Activity Score 17

love the idea, but agree--the ads don't do enough to hit it home.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Excellent!!

Himanshu Prabhakar

Guest's picture
Guest

nothing excellent about it. its an Ok-Ok ad.

karan raghav's picture
karan raghav
Activity Score 210

good idea...

pez's picture
pez
Activity Score 1802

Yes good idea, execution could be better... Btw rehpani, the ad you quote and this are very different (execution, and idea)... so, why did you quote it?

Shingo's picture
Shingo
Activity Score 408

like the idea so much

Jupiter's picture
Jupiter
Activity Score 547

idea is ok...photography/art direction stinks...with all this flash effect on the skin makes the hands visual look like it was shot by a wannabe photographer.

commenting just to gather more pencils:-)

pdabhinav's picture
pdabhinav
Activity Score 100

excellent

Guest's picture
Guest

very simple idea

Guest's picture
Guest

Simple & straight. I liked it

Guest's picture
Guest

not bad.............

naiksushant's picture
naiksushant
Activity Score 4

very nice....!!!

Guest's picture
Guest

good one

Guest's picture
Guest

creative idea... nicely executed !

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