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Published/Aired: 
May 2008
Description: 

It matters.

Advertising Agency: Lonsdale Saatchi & Saatchi, Port of Spain, Trinidad
Creative Director: Jon Slater
Art Directors: Chris Guinness
Copywriter: Chris Guinness

Comments (9)

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Highest Rated

Guest's picture
Guest

I think this is a great example of less is more. The money sign just
tells it all. School is about money anyway you want to look at it,
whether you think about it as going to school to eventually earn more
money or going to school and paying for it.

Guest commenter's picture
Guest commenter

What?

ziad hamdan's picture
ziad hamdan
Activity Score 45

so what?
its not making harmony with the first two ads

Guest commenter's picture
Guest commenter

ziad hamdan.....what have you done that was award winning?

Roger Daly's picture
Roger Daly
Activity Score 359

Every class has a $pecial child.

Ekushepa's picture
Ekushepa

One doesn't typo writing in here....?

For which account economy is falter. obama can do nothing... just one single mistake is for him to see... the world can wait for it is to clear...

Paul Harvey's picture
Paul Harvey
Activity Score 13

Western Union, congrats to those that put it all together, I looked it up and have seen the TV and retail print as well.
Kudos to the Guinness clan.

Guest's picture
Guest

...and where's the creativity in this??? I've never seen these ads in Trinidad BTW

Guest's picture
Guest

This is a print ad simplistic in design yet easily relatable in
concept. Overall to me this ad represents "less is more" & IS UNIQUE
IN design, by the limit of copy and images used to convey the idea to
the audience which is typical of some ads. To customers familiar with
the product/service it’s easily identifiable; while for non customers
it sparks an interest to learn more-I think. Very eye catching.
Felicia

Guest's picture
Guest

I think this is a great example of less is more. The money sign just
tells it all. School is about money anyway you want to look at it,
whether you think about it as going to school to eventually earn more
money or going to school and paying for it.

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