Western Union: Riyal / Rupee
Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa
Published: December 2007
26 Comments
wow.... brilliant.....
Prefer the pound execution. This requires a bit of squinting, but overall good campaign.
____________________
Shoot the messenger.
Not as clear as the other two. But overall, a killer idea!
it's ... best
free LSD experience!
Hey... Sri Lanka Has woken up, Great Idea simple and clever.
Wow me from the next. WAITING.....
wow dis z awesome ...... grate work ,,,
The name of the Illustrator interests me. Reminds me of Robert Langdon!
Does it appeared both sides as it shown here...
Thought it would 've been one side (first side) & let viewer to turn & observe the other name of money since there shown the logo twice either side. May be could've insert some hint to viewer to turn.(but i assume you've tried to expose the message clearly, easily as our some people wont bother to spend time to an ad as much.)
By the way its a Nice Concept. You guys have done nice typography work. Well executed.
But...Guys "API APIWA PORAWAL NOKARA GAMU NEDA."
because..."ANITH KATTIYA DANNAWA COMMENTS KOHINNDA KIYALA."
Best Wishes For New Year!
OK
nice one
seriously... without reading the title...
i didn't know it means rupee....
i still prefer the series with the flags...
they make more sense...
ad is an art...
art aint ad!!
chirp chirp chirp...
great ad
Advertising for advertising sake. Does anyone think a consumer would actually get this?
--
brandon
www.brandonknowlden.com
Thank you.
some brilliant work. seems like the creative team has spent substantial amount of time with the typography.
kudos!
cleverly excuted...nice stuff.
zapped!
visual here remember the VEJA campaign by AlmapBBDO:
http://adsoftheworld.com/media/print/veja_magazine_dead_vs_alive
"same technique" use in another way (up side down)?
they (Almap) did this "continue" campaign too:
http://adsoftheworld.com/media/print/veja_magazine_victory_vs_defeat
wtf? seems to be a jalla-jalla work!
Agree with BKnowlden. Wonder how many consumers (or some of us) would be able to decipher the typo.
Dalbir
www.AdOfDaMonth.com
Dalbir
www.FaceBook.com/KissFilms
What impresses me most about this campaign is the fact that you managed to persuade everyone in your office to comment positively on it and give it top marks.
Perhaps a few of them should have registered under a different company.
Nice work all the same.
Right on spot Dr.Octogon!
I think this is really hard to read although I kinda like the idea...
We need brillant typographers back. Great stuff.
Dirrty Frank
http://www.youtube.com/profile?user=DirrtyFrank
Good Ad
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awesome work people ! when, i see this kinda stuffs, it makes me glad that im in the world of advertising !
zwan
catmando, nepal
zwan catmando nepal
The lack of oxygen, it seems, is finally taking its toll on you...