Western Union: Riyal / Rupee

Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa
Published: December 2007

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26 comments

clansman's picture
clansman
16 pencils

wow.... brilliant.....

ska's picture
ska
61 pencils

Prefer the pound execution. This requires a bit of squinting, but overall good campaign.

aman.ashraff's picture
aman.ashraff
6 pencils

Not as clear as the other two. But overall, a killer idea!

Kahuththa's picture
Kahuththa
3 pencils

it's ... best

gill sans's picture
gill sans
10 pencils

free LSD experience!

x-files234's picture
x-files234
4 pencils

Hey... Sri Lanka Has woken up, Great Idea simple and clever.
Wow me from the next. WAITING.....

lex jenson's picture
lex jenson
2 pencils

wow dis z awesome ...... grate work ,,,

appie's picture
appie
157 pencils

The name of the Illustrator interests me. Reminds me of Robert Langdon!

thus's picture
thus
95 pencils

Does it appeared both sides as it shown here...

Thought it would 've been one side (first side) & let viewer to turn & observe the other name of money since there shown the logo twice either side. May be could've insert some hint to viewer to turn.(but i assume you've tried to expose the message clearly, easily as our some people wont bother to spend time to an ad as much.)

By the way its a Nice Concept. You guys have done nice typography work. Well executed.

But...Guys "API APIWA PORAWAL NOKARA GAMU NEDA."
because..."ANITH KATTIYA DANNAWA COMMENTS KOHINNDA KIYALA."

Best Wishes For New Year!

Mr.Top's picture
Mr.Top
728 pencils

OK

JohnsonPaul's picture
JohnsonPaul
164 pencils

nice one

Qbird's picture
Qbird
142 pencils

seriously... without reading the title...
i didn't know it means rupee....
i still prefer the series with the flags...
they make more sense...

grass hopper's picture
grass hopper
2 pencils

great ad

bknowlden's picture
bknowlden
3647 pencils

Advertising for advertising sake. Does anyone think a consumer would actually get this?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Thank you.

jibberish's picture
jibberish
6 pencils

some brilliant work. seems like the creative team has spent substantial amount of time with the typography.
kudos!

fly catcher's picture
fly catcher
6 pencils

cleverly excuted...nice stuff.

sold's picture
sold
3219 pencils

visual here remember the VEJA campaign by AlmapBBDO:
http://adsoftheworld.com/media/print/veja_magazine_dead_vs_alive

"same technique" use in another way (up side down)?

they (Almap) did this "continue" campaign too:

http://adsoftheworld.com/media/print/veja_magazine_victory_vs_defeat

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

wtf? seems to be a jalla-jalla work!

Dalbir Singh's picture
Dalbir Singh
552 pencils

Agree with BKnowlden. Wonder how many consumers (or some of us) would be able to decipher the typo.

Dalbir
www.AdOfDaMonth.com

Mr. Cool Supreme's picture
Mr. Cool Supreme
142 pencils

What impresses me most about this campaign is the fact that you managed to persuade everyone in your office to comment positively on it and give it top marks.

Perhaps a few of them should have registered under a different company.

Nice work all the same.

elmikel's picture
elmikel
1147 pencils

Right on spot Dr.Octogon!

I think this is really hard to read although I kinda like the idea...

Dirrty Frank's picture
Dirrty Frank
22 pencils

We need brillant typographers back. Great stuff.

MBR's picture
MBR
28 pencils

Good Ad

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zwan's picture
zwan
6 pencils

awesome work people ! when, i see this kinda stuffs, it makes me glad that im in the world of advertising !

zwan
catmando, nepal

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The lack of oxygen, it seems, is finally taking its toll on you...

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