Western Union: Pound / Rupee
Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa
Published: December 2007


18 Comments
Nice.
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Shoot the messenger.
Clever idea. Hats off to the illustrator!
very cool
why are there so many votes?
because it's monday and not sunday.
Sorry but this is the only one I can read without the help of the title above (Western Union:pound/rupee). And then it's a good idea...
agree, this is the best of the three. But think it is quite a cool idea nevertheless.Smart work.
+
very smart
John Langdon is probably the world's only professional ambigram illustrator. he did the ambigrams for the da vinci code movie
this ad comes out best in the whole campaign...
i agree with jibberish. clearer.great campaign overall
zapped!
Good work men, and I can imagine the client really happy about this solution. Well done!
Great work guys... I see you source John to do the ambigrams... he is the best.
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Lance K Muller
incredibly effective. I love anagrams.
Cool creativity
Rohit
Da Vinci Code.
-Tung
--good idea is enemy of great idea
This is by far not John Langdon's best work, but I still like it - sort of…
"R
"Results are ripples on the ocean of intent." - Hrant Papazian
leaving aside the fact that lotsa users from sri lankan origin have praised this campaign...
The executional idea that these ads are using has been done to death...
Nevertheless it's a pretty decent campaign...
Is it a strong "IDEA" in the current context of creativity? I really don't think so...
It's one of those "nice" ads
just my 2 cents