Western Union Money Transfer: Singapore/Los Angeles

Advertising Agency: SAATCHI & SAATCHI, Ho Chi Minh City, Vietnam
Executive Creative Director / Copywriter: Steve Hough
Creative Director: Sumesh Peringeth
Art Directors: Sumesh Peringeth, Huy Nguyen
Photographer: Photolibrary, Corbis, Teo Studio
Illustrator: Nguyen Le
Art Buyers: Lily Cheong, Hong Thao
Account Supervisor: Thien Thanh

24 comments

iRIO's picture
iRIO
224 pencils

Unfortunatly the difference is not so оbvious..

NatalieM's picture
NatalieM
1687 pencils

Agreed. This visual takes too much analysis. Unfortunately, if I were reading a magazine, I would look at this visual and flip the page.

StuartLittle's picture
StuartLittle
468 pencils

Singapore side must have its famous lion fountain statue

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ah, subtle. I like it.

It's not as good as the old Sydney billboard for Pan Am from Yearsago. Had a simpler upside down idea. This is still good though.

We're going to need more lube.

Prof's picture
Prof
1453 pencils

Too much like those "soundwave" ads...

http://adsoftheworld.com/media/print/samsung_pure_sound_1

...for example.

Quite really.

Have Heart's picture
Have Heart
922 pencils

Totally different concept.

Prof's picture
Prof
1453 pencils

Of course, but the execution is way too similar.

Besides, considering the other ads its taken from, it's even less original ;)

Quite really.

fen1x's picture
fen1x
471 pencils

Too confusing. Most of people dont recognize big cities from East. Maybe a little view for Singapore harbor ?
But I like an idea.

Adaddicted's picture
Adaddicted
3435 pencils

What a timing...you too are clever ; )

withalltherespects

Bye's picture
Bye
1466 pencils

If you were to count out all the ads that are similar than you'd be left with nothing. This is a good ad, but I do agree it feels a bit dated.

Adaddicted's picture
Adaddicted
3435 pencils

True, but this is 'three much'!!!
Why do not go for genuine, if there a possibility?

withalltherespects

Adaddicted's picture
Adaddicted
3435 pencils

Sumesh,
(Moshanam nallathalla); while sitting on that chair, you have to be more creative!

withalltherespects

miko1aj's picture
miko1aj
3098 pencils

Oh come on! This is brilliant campaign. Simple message simply told. Good work.

lefauxcyclope@yahoo.Fr's picture
lefauxcyclope@y...
16 pencils

belle image de la globalisation architecturale où toutes les villes finissent par se ressembler comme les chambres de Novotel à travers le monde, ou les chaînes de magasins Gap de Pékin à Toronto. où est le plaisirs de voyager au XXIème siècle...
désolé, ça n'a rien à voir avec la pub...

M´AD MAX's picture
M´AD MAX
195 pencils

done before.leo burnett colombia. davivienda bank

shripad's picture
shripad
25 pencils

good work n good concept

CR_AD's picture
CR_AD
413 pencils

The idea of the mirror is not new but I find that it works very well here
http://www.coupsdepub.com/

StuartLittle's picture
StuartLittle
468 pencils

I think u have given a wrong link, check it again.

Frits Harkema's picture
Frits Harkema
713 pencils

If both cities are actually at a shore, I do not dislike it. Bit to cleverish for modern day advertising, though. But in Cannes they might disagree on that.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

How come you're so gay for Cannes?

We're going to need more lube.

rabeat's picture
rabeat
58 pencils

yeah, this is a poor version of daviviendas great ad from massivo, 2 bad 4 u guys.

R. Rinaldi's picture
R. Rinaldi
686 pencils

this is good for scamadsoftheworld site.

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