Advertisement

Japan

Agency: 
Published/Aired: 
March 2007
Description: 
Advertising Agency: Leo Burnett & Target, Romania
Creative Director: Bogdan Naumovici
Art Director: Ghica Popa
Copywriters: Mihai Costache, Laura Leonte

Comments (33)

Log in or register to post comments

Highest Rated

Guest's picture
Guest
drizae's picture
drizae
Activity Score 503

Help, I'm not sure I get it?

Fail Harder.

Axxl's picture
Axxl
Activity Score 208

Money Transfer from Jamaika to Panama to Norway=Japan... What??? Or In Japan you can make money tranfers to Jamaika, Panama and Norway....
Do these ads make any sense?

rikitiki's picture
rikitiki
Activity Score 630

i think these are crazy smart

the_ashlands's picture
the_ashlands
Activity Score 1394

why? why do you think these are 'crazy' smart?

Rog's picture
Rog
Activity Score 6082

Sharp, global thinking guys! Cool.

Made me remember that 90's Audi logo campaign by Marcello Serpa, BBDO Brazil.

>>>> That's not an ad. THIS is an ad.

nuclearshower's picture
nuclearshower
Activity Score 233

I find visually boring but I like the idea.. Hate those circle :/

Rog's picture
Rog
Activity Score 6082

The circles are actually the 'global' car stickers for international travellers to stick on their back window and show where they've been... I think.

>>>> That's not an ad. THIS is an ad.

Yokel's picture
Yokel
Activity Score 604

Well, in Europe there to show which country you're from, but ...
I hate 'em as well.

addyhoch10's picture
addyhoch10
Activity Score 2592

they managed to visualise an abstract transaction in such a simple way.
i like it!

val's picture
val
Activity Score 93

i can't believe that are people that like these ads
they don't make any sense!

Have Heart's picture
Have Heart
Activity Score 922

When I saw the tumbnail I was absolutely sure there was a great idea behind this concept, but sorry, I don't get it. Where's the link to "money-transfer"???! Would work more for a global japanese company or something.

Twombl's picture
Twombl
Activity Score 184

It seems a great ad, but it is not.

Ney Frances's picture
Ney Frances
Activity Score 660

a good line would make it perfect!

shame on the lazy copy!

.....is there life before dead?

is there life before death?

Have Heart's picture
Have Heart
Activity Score 922

Ah, now I get it. You transfer money from Jamaika over Panama and Norway to Japan. I just wonder why people don't transfer the money directly from Jamaika to Japan. With the right line, this would be pretty brilliant.

Eugens's picture
Eugens
Activity Score 2624

lol, i can't understand how you people don't get it. if you live in europe, there's no way in hell you wouldn't get it. Even my 10 year old brother would get an ad such as this one. It's simple, it's clear, it's brilliant

the_ashlands's picture
the_ashlands
Activity Score 1394

in effect, you just said nothing at all...perhaps you could explain what is so obvious and brilliant about this crap?

val's picture
val
Activity Score 93

Eugens maybe you are a friend of these people who made it,probably that's why you understand even if there is nothing to be understood.I live in Romania and still these ads don't make sense!

Dick Huges's picture
Dick Huges
Activity Score 937

This signs are more popular in Europe. People in south-america or in US dont use these signs in their cars. So is a Europe ad. Good luck at Epica and Eurobest.

addyhoch10's picture
addyhoch10
Activity Score 2592

hmm, maybe they're not primarily intended to impress the international juries... gosh, i'm so naive...

Dick Huges's picture
Dick Huges
Activity Score 937

we are an international jury

addyhoch10's picture
addyhoch10
Activity Score 2592

maybe they're not even primarily intended to impress us

the_ashlands's picture
the_ashlands
Activity Score 1394

fyi...there are millions of these stickers around the states..

Eugens's picture
Eugens
Activity Score 2624

I'm not a friend of them, val. Maybe you're not in the target? You do know what Western Union does, don't you?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i thought those stickers meant that your car had travelled over from another country and it needed to display those stickers in order to through the right customs departments. we see them occasionally here in Ontario Canada, i've seen ones from Ireland, Netherlands, France and England for sure.
so western union is telling us we can transfer money from one country to another. big news people. big news. i don't really care about these ads. i find them to be redundant.

Twombl's picture
Twombl
Activity Score 184

The ads are very simple, strange you can't get it.
But they are so weak strategically, and not so strong creatively. That's only my opinion.

val's picture
val
Activity Score 93

of course i know ,i transferred some money using this service,but these ads don't make sense-just take a
look at what people are saying-they don't get it!

addyong's picture
addyong
Activity Score 155

Transfer of money seem SO SIMPLE... this really make me scarry & unsecured... Will a Japanese accept insecurity?

DK's picture
DK
Activity Score 43

Non - sense. I think they(agency) assume WUMT customers have nothing else to do than sit and figure out their ads. (would expect something snappy from a product that thrives on speed)

gonndo's picture
gonndo
Activity Score 1094

I dont get it too........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

tjb1970's picture
tjb1970
Activity Score 492

not sure i get these either. so i'm in japan and my money goes from jamaica to panama to norway and then to me? who cares? what does this say about Western Union's service? it is a good thing that money travels through multiple countries to get to me?

Guest's picture
Guest

is there western union in bigbox shopping mall in japan?

Guest's picture
Guest

what time i can transfer money in early morning??

Guest's picture
Guest
Advertisement